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~person:"Ghauri, Pervez N."
~person:"Jain, Subhash C."
~person:"Radebaugh, Lee H."
~person:"Zentes, Joachim"
~subject:"Multinationales Unternehmen"
~subject:"USA"
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Search: subject_exact:"Multinationales Marketing"
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Multinationales Unternehmen
USA
International marketing
61
Internationales Marketing
61
Transnational corporation
22
International business research
14
Internationale Betriebswirtschaftslehre
14
Internationales Management
14
International market entry
11
Internationaler Markteintritt
11
Management
10
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10
Marketingmanagement
10
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10
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9
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8
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7
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7
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Einzelhandel
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International economics
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International marketing research
3
Internationale Marktforschung
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3
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2
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23
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Ghauri, Pervez N.
Jain, Subhash C.
Radebaugh, Lee H.
Zentes, Joachim
Czinkota, Michael R.
14
Ronkainen, Ilkka A.
13
Cavusgil, S. Tamer
12
Daniels, John Day
9
Kotabe, Masaaki
9
Ball, Donald A.
7
Keegan, Warren J.
7
Buckley, Peter J.
6
Head, Keith
6
Hill, Charles W. L.
6
Mayer, Thierry
6
Minor, Michael
6
Sullivan, Daniel P.
6
Geringer, John Michael
5
Leonidou, Leonidas C.
5
Quelch, John A.
5
Swoboda, Bernhard
5
Yip, George S.
5
Brouthers, Lance Eliot
4
Cannon, Joseph P.
4
Fuchs, Manfred
4
Griffith, David A.
4
Homburg, Christian
4
Jansson, Hans
4
Javalgi, Rajshekhar G.
4
Kraus, Sascha
4
McCarthy, Edmund Jerome
4
Moffett, Michael H.
4
Perreault, William D.
4
Samiee, Saeed
4
Schuh, Arnold
4
Shoham, Aviv
4
Svensson, Roger
4
Westjohn, Stanford A.
4
Aggarwal, Praveen
3
Aksoy, Lerzan
3
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Gabler-Lehrbuch
2
Entrepreneurship in international marketing
1
Gabler Lehrbuch
1
Global Edition
1
International business strategy : theory and practice
1
Internationales Management : Forschung, Lehre, Praxis
1
Internationalisierung von Vertrieb und Handel
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of world business : JWB
1
Lehrbuch
1
Management-Qualität contra Rezession und Krise; mit 60 Abb.
1
Strategisches Euro-Management
1
The SAGE handbook of international marketing
1
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ECONIS (ZBW)
28
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1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
3
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
4
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
5
International business : environments and operations
Daniels, John Day
;
Radebaugh, Lee H.
;
Sullivan, Daniel P.
-
2015
-
15. ed., global ed.
Persistent link: https://www.econbiz.de/10010367129
Saved in:
6
International business : environments and operations
Daniels, John Day
;
Radebaugh, Lee H.
;
Sullivan, Daniel P.
-
2013
-
14. ed., global ed.
Persistent link: https://www.econbiz.de/10009522865
Saved in:
7
International business : environments and operations
Daniels, John Day
;
Radebaugh, Lee H.
;
Sullivan, Daniel P.
-
2011
-
13. ed., global ed.
Persistent link: https://www.econbiz.de/10003969499
Saved in:
8
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
Zentes, Joachim
(
ed.
)
-
2011
-
4., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014007810
Saved in:
9
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
10
Marketing and the global legal environment
Jain, Subhash C.
;
Bird, Robert
- In:
The SAGE handbook of international marketing
,
(pp. 55-70)
.
2009
Persistent link: https://www.econbiz.de/10003792064
Saved in:
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