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~person:"Ghauri, Pervez N."
~person:"Jain, Subhash C."
~person:"Zentes, Joachim"
~subject:"Deutschland"
~subject:"Multinationales Unternehmen"
~subject:"USA"
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Search: subject_exact:"Multinationales Marketing"
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Deutschland
Multinationales Unternehmen
USA
International marketing
53
Internationales Marketing
53
Transnational corporation
14
International market entry
11
Internationaler Markteintritt
11
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10
Marketingmanagement
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15
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11
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Ghauri, Pervez N.
Jain, Subhash C.
Zentes, Joachim
Czinkota, Michael R.
14
Ronkainen, Ilkka A.
13
Cavusgil, S. Tamer
12
Daniels, John Day
9
Kotabe, Masaaki
9
Meffert, Heribert
9
Radebaugh, Lee H.
8
Swoboda, Bernhard
8
Ball, Donald A.
7
Keegan, Warren J.
7
Müller, Stefan
7
Wagner, Joachim
7
Ahlert, Dieter
6
Buckley, Peter J.
6
Fantapié Altobelli, Claudia
6
Head, Keith
6
Hill, Charles W. L.
6
Mayer, Thierry
6
Meissner, Hans Günther
6
Minor, Michael
6
Pausenberger, Ehrenfried
6
Sullivan, Daniel P.
6
Backhaus, Klaus
5
Geringer, John Michael
5
Hünerberg, Reinhard
5
Leonidou, Leonidas C.
5
Quelch, John A.
5
Yip, George S.
5
Brouthers, Lance Eliot
4
Cannon, Joseph P.
4
Chaveles, Spyros
4
Cleff, Thomas
4
Fuchs, Manfred
4
Gelbrich, Katja
4
Griffith, David A.
4
Hase-Bergen, Stefan
4
Helm, Roland
4
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Gabler-Lehrbuch
2
Entrepreneurship in international marketing
1
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1
International business strategy : theory and practice
1
Internationales Management : Forschung, Lehre, Praxis
1
Internationalisierung von Vertrieb und Handel
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of world business : JWB
1
Lehrbuch
1
Management-Qualität contra Rezession und Krise; mit 60 Abb.
1
Marketing im Dialog : neue Herausforderungen an die marktorientierte Führung ; Dokumentation des 4. Münsteraner Marketing-Sysmposiums "Marktorientierte Führung im Umbruch - neue Herausforderungen an das Marketin" aus Anlaß des 25-jährigen Bestehens des Instituts für Marketing an der Westfälischen Wilhelms-Universität Münster am 15. Oktober 1994
1
Strategisches Euro-Management
1
The SAGE handbook of international marketing
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ECONIS (ZBW)
22
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1
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
2
Institutional forces and firms' positioning in China and Brazil
Elg, Ulf
;
Ghauri, Pervez N.
- In:
Entrepreneurship in international marketing
,
(pp. 239-266)
.
2015
Persistent link: https://www.econbiz.de/10010493027
Saved in:
3
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
4
Establishing rigor in mail-survey procedures in international business research
Chidlow, Agnieszka
;
Ghauri, Pervez N.
;
Yeniyurt, Sengun
; …
- In:
Journal of world business : JWB
50
(
2015
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010479306
Saved in:
5
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
Zentes, Joachim
(
ed.
)
-
2011
-
4., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014007810
Saved in:
6
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
7
Marketing and the global legal environment
Jain, Subhash C.
;
Bird, Robert
- In:
The SAGE handbook of international marketing
,
(pp. 55-70)
.
2009
Persistent link: https://www.econbiz.de/10003792064
Saved in:
8
Internationales Management aus der Perspektive des internationalen Marketings
Zentes, Joachim
;
Schramm-Klein, Hanna
- In:
Internationales Management : Forschung, Lehre, Praxis
,
(pp. 619-652)
.
2009
Persistent link: https://www.econbiz.de/10003800315
Saved in:
9
Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
Zentes, Joachim
(
contributor
)
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003522520
Saved in:
10
Essentials of global marketing
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003473149
Saved in:
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