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~person:"Ghauri, Pervez N."
~person:"Magnusson, Peter"
~person:"Meffert, Heribert"
~person:"Müller, Stefan"
~person:"Sousa, Carlos M. P."
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Search: subject_exact:"Multinationales Marketing"
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International marketing
74
Internationales Marketing
74
Marketingmanagement
17
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12
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Ghauri, Pervez N.
Magnusson, Peter
Meffert, Heribert
Müller, Stefan
Sousa, Carlos M. P.
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Sander, Matthias
19
Griffith, David A.
18
Jain, Subhash C.
18
Keegan, Warren J.
18
Zentes, Joachim
18
Swoboda, Bernhard
17
Zou, Shaoming
17
Craig, C. S.
16
Fantapié Altobelli, Claudia
16
Manrai, Ajay K.
16
Mooij, Marieke K. de
16
Steenkamp, Jan-Benedict E. M.
16
Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
15
Sheth, Jagdish N.
15
Solberg, Carl Arthur
15
Schlegelmilch, Bodo B.
14
Westjohn, Stanford A.
14
Berndt, Ralph
13
Johansson, Johny K.
13
Kaynak, Erdener
13
Laroche, Michel
13
Cateora, Philip R.
12
Javalgi, Rajshekhar G.
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Meissner, Hans Günther
12
Usunier, Jean-Claude
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Gabrielsson, Mika
11
Julian, Craig C.
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
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Münsteraner Führungsgespräch <24, 1993, Münster (Westf)>
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Münsteraner Führungsgespräch <28, 1995, Münster (Westf)>
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Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
International marketing review
7
Journal of international marketing
7
Dresdner Beiträge zur Betriebswirtschaftslehre
4
Handbook of research in international marketing
3
Journal of marketing management : MM
3
Entrepreneurship in international marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of world business : JWB
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Advances in international marketing
1
Der Markt : international journal of marketing
1
European journal of marketing : EJM
1
Handbook on cross-cultural marketing
1
International business review : the official journal of the European International Business Academy
1
International business strategy : theory and practice
1
International marketing in rapidly changing environments
1
International marketing in the fast changing world
1
International small business journal : researching entrepreneurship
1
Journal of business research : JBR
1
Journal of euromarketing
1
Journal of the Academy of Marketing Science
1
Kohlhammer Edition Marketing
1
Kohlhammer-Edition Marketing
1
Management international review : mir ; journal of international business
1
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
1
Multicultural perspectives in customer behaviour
1
Osteuropa im Umbruch : Perspektiven für die neuen Bundesländer
1
Perspektiven des Supply Management : Konzepte und Anwendungen ; Festschrift für Ulli Arnold
1
Research handbook on foreign exit, relocation and re-entry : theoretical perspectives and empirical evidence
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Zukunftsaspekte der anwendungsorientierten Betriebswirtschaftslehre : Erwin Grochla zum 65. Geburtstag gewidmet
1
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ECONIS (ZBW)
74
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1
Product development capabilities-based export channel selection and export performance
Li, Min
;
He, Xinming
;
Sousa, Carlos M. P.
- In:
International marketing review
40
(
2023
)
2
,
pp. 385-411
Persistent link: https://www.econbiz.de/10014266969
Saved in:
2
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
3
How do international performance, marketing capabilities and market turbulence jointly influence a foreign exit decision?
Tan, Qun
;
Sousa, Carlos M. P.
- In:
Research handbook on foreign exit, relocation and …
,
(pp. 136-158)
.
2022
Persistent link: https://www.econbiz.de/10013462381
Saved in:
4
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
5
Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
Persistent link: https://www.econbiz.de/10013459495
Saved in:
6
Nonlinear effects of dynamic export pricing on export sales : a longitudinal investigation
Chen, Jieke
;
Sousa, Carlos M. P.
;
He, Xinming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 60-78
Persistent link: https://www.econbiz.de/10012106868
Saved in:
7
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
8
A review of the empirical research on export channel selection between 1979 and 2015
Li, Min
;
He, Xinming
;
Sousa, Carlos M. P.
- In:
International business review : the official journal of …
26
(
2017
)
2
,
pp. 303-323
Persistent link: https://www.econbiz.de/10011710960
Saved in:
9
Export performance : a focus on discretionary adaptation
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 70-88
Persistent link: https://www.econbiz.de/10011784177
Saved in:
10
The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
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