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~person:"Ghauri, Pervez N."
~person:"Magnusson, Peter"
~person:"Meffert, Heribert"
~person:"Müller, Stefan"
~person:"Steenkamp, Jan-Benedict E. M."
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Search: subject_exact:"Multinationales Marketing"
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International marketing
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Ghauri, Pervez N.
Magnusson, Peter
Meffert, Heribert
Müller, Stefan
Steenkamp, Jan-Benedict E. M.
Kotabe, Masaaki
29
Czinkota, Michael R.
28
Douglas, Susan P.
25
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Ronkainen, Ilkka A.
23
Diamantopoulos, Adamantios
22
Sander, Matthias
19
Griffith, David A.
18
Jain, Subhash C.
18
Keegan, Warren J.
18
Zentes, Joachim
18
Swoboda, Bernhard
17
Zou, Shaoming
17
Craig, C. S.
16
Fantapié Altobelli, Claudia
16
Manrai, Ajay K.
16
Mooij, Marieke K. de
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Katsikeas, Constantine S.
15
Leonidou, Leonidas C.
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Sheth, Jagdish N.
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Solberg, Carl Arthur
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Sousa, Carlos M. P.
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Schlegelmilch, Bodo B.
14
Westjohn, Stanford A.
14
Berndt, Ralph
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Johansson, Johny K.
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Kaynak, Erdener
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Laroche, Michel
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Javalgi, Rajshekhar G.
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Meissner, Hans Günther
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Usunier, Jean-Claude
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Julian, Craig C.
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Journal of international marketing
7
International marketing review
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3
Entrepreneurship in international marketing
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Handbook of research in international marketing
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Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
Advances in international marketing
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Best practices in international marketing
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Der Markt : international journal of marketing
1
ERIM report series research in management
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Handbook on cross-cultural marketing
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
1
International business strategy : theory and practice
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International marketing ; Vol. 2
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International marketing ; Vol. V
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International marketing in the fast changing world
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Journal of business research : JBR
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Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of euromarketing
1
Journal of marketing
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Journal of marketing management : MM
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Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
1
Kohlhammer Edition Marketing
1
Kohlhammer-Edition Marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
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Multicultural perspectives in customer behaviour
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Osteuropa im Umbruch : Perspektiven für die neuen Bundesländer
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Perspektiven des Supply Management : Konzepte und Anwendungen ; Festschrift für Ulli Arnold
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1
Tijdschrift voor economie en management
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Zukunftsaspekte der anwendungsorientierten Betriebswirtschaftslehre : Erwin Grochla zum 65. Geburtstag gewidmet
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ECONIS (ZBW)
75
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1
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
2
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
3
Global brand building and management in the digital age
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012167071
Saved in:
4
Partnerships in cross-cultural marketing and retail internationalization : research propositions
Wang, Fatima
;
Ghauri, Pervez N.
- In:
Handbook on cross-cultural marketing
,
(pp. 133-151)
.
2020
Persistent link: https://www.econbiz.de/10013459495
Saved in:
5
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
6
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
Saved in:
7
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
8
Psychic distance and performance of MNCs during marketing crises
Dinner, Isaac M.
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 339-364
Persistent link: https://www.econbiz.de/10012007002
Saved in:
9
Global brand strategy : world-wise marketing in the age of branding
Steenkamp, Jan-Benedict E. M.
-
2017
Persistent link: https://www.econbiz.de/10011523442
Saved in:
10
Export performance : a focus on discretionary adaptation
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 70-88
Persistent link: https://www.econbiz.de/10011784177
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