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~person:"Ghauri, Pervez N."
~person:"Quelch, John A."
~subject:"Markenartikel"
~subject:"Marketingmanagement"
~subject:"Strategische Allianz"
~subject:"Ursprungsregeln"
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Search: subject_exact:"Multinationales Marketing"
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Markenartikel
Marketingmanagement
Strategische Allianz
Ursprungsregeln
International marketing
27
Internationales Marketing
27
Multinationales Unternehmen
7
Transnational corporation
7
Marketing management
6
Globalisierung
4
Globalization
4
USA
4
United States
4
Brand
3
Brand management
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International market entry
3
Internationaler Markteintritt
3
Markenführung
3
Welt
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12
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Ghauri, Pervez N.
Quelch, John A.
Sander, Matthias
14
Fantapié Altobelli, Claudia
12
Berndt, Ralph
11
Diamantopoulos, Adamantios
10
Meissner, Hans Günther
9
Douglas, Susan P.
7
Helsen, Kristiaan
7
Kotabe, Masaaki
7
McCarthy, Edmund Jerome
7
Perreault, William D.
7
Backhaus, Klaus
6
Boso, Nathaniel
6
Büschken, Joachim
6
Doole, Isobel
6
Jain, Subhash C.
6
Johansson, Johny K.
6
Lowe, Robin
6
Meffert, Heribert
6
Oh, Han-Mo
6
Samiee, Saeed
6
Voeth, Markus
6
Cavusgil, S. Tamer
5
Craig, C. S.
5
Davvetas, Vasileios
5
Gnizy, Itzhak
5
Javalgi, Rajshekhar G.
5
Keegan, Warren J.
5
Kowalik, Izabela
5
Magnusson, Peter
5
Schlegelmilch, Bodo B.
5
Shoham, Aviv
5
Steenkamp, Jan-Benedict E. M.
5
Westjohn, Stanford A.
5
Cadogan, John W.
4
Gabrielsson, Peter
4
Gelbrich, Katja
4
Grudecka, Anna
4
Mohammad Falahat
4
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Cross-cultural and critical perspectives on brands
1
International business strategy : theory and practice
1
International marketing in the fast changing world
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Multicultural perspectives in customer behaviour
1
The Jossey-Bass business & management series
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ECONIS (ZBW)
12
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1
International marketing
Ghauri, Pervez N.
;
Cateora, Philip R.
-
2022
-
Fifth edition
Persistent link: https://www.econbiz.de/10012585630
Saved in:
2
Market driving strategies : beyond localization
Ghauri, Pervez N.
;
Wang, Fatima
;
Elg, Ulf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5682-5693
Persistent link: https://www.econbiz.de/10011597453
Saved in:
3
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
4
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
5
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
6
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
7
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
8
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
9
Global marketing management : a casebook
Quelch, John A.
(
contributor
); …
-
2006
-
5. ed.
Persistent link: https://www.econbiz.de/10002731223
Saved in:
10
The global market : developing a strategy to manage across borders
Quelch, John A.
(
ed.
)
-
2004
-
1. ed.
Persistent link: https://www.econbiz.de/10001906836
Saved in:
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