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~person:"Ghauri, Pervez N."
~person:"Westjohn, Stanford A."
~subject:"Brand"
~subject:"Markenartikel"
~subject:"Markenführung"
~subject:"Strategische Allianz"
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Search: subject_exact:"Multinationales Marketing"
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International marketing
31
Internationales Marketing
31
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7
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7
Consumer behaviour
6
Konsumentenverhalten
6
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5
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Ghauri, Pervez N.
Westjohn, Stanford A.
Diamantopoulos, Adamantios
11
Steenkamp, Jan-Benedict E. M.
7
Strebinger, Andreas
7
Johansson, Johny K.
6
Schaffmeister, Niklas
6
Schlegelmilch, Bodo B.
6
Alden, Dana
5
Batra, Rajeev
5
Coulter, Robin A.
5
Davvetas, Vasileios
5
Magnusson, Peter
5
Strizhakova, Yuliya
5
Swoboda, Bernhard
5
Torelli, Carlos J.
5
Ahlert, Dieter
4
Burmann, Christoph
4
Jin, Byoungho
4
Ozsomer, Aysegul
4
Pennemann, Karin
4
Samiee, Saeed
4
Schroeder, Jonathan E.
4
Supphellen, Magne
4
Bell, Sandra
3
Biedenbach, Galina
3
Canalichio, Pete
3
Cedrola, Elena
3
Checchinato, Francesca
3
Cote, Joseph A.
3
Douglas, Susan P.
3
Feinberg, Fred M.
3
Grudecka, Anna
3
Halkias, Georgios
3
Hofer, Katharina
3
Iglesias, Oriol
3
Jakubanecs, Alexander
3
Lans, Ralf van der
3
Meffert, Heribert
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Papadopoulos, Nicolas G.
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International marketing review
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Entrepreneurship in international marketing
1
International business strategy : theory and practice
1
International marketing in the fast changing world
1
Journal of international marketing
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Journal of marketing management : MM
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Multicultural perspectives in customer behaviour
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ECONIS (ZBW)
10
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
3
Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Tajeddini, Kayhan
;
Elg, Ulf
;
Ghauri, Pervez N.
- In:
International marketing in the fast changing world
,
(pp. 109-133)
.
2015
Persistent link: https://www.econbiz.de/10011416077
Saved in:
4
Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
5
Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
Saved in:
6
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
7
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
Saved in:
8
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
9
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
10
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
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