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~person:"Ghauri, Pervez N."
~person:"Westjohn, Stanford A."
~subject:"Brand"
~subject:"Markenartikel"
~subject:"Strategische Allianz"
~type_genre:"Article in journal"
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Search: subject_exact:"Multinationales Marketing"
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Brand image
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Ghauri, Pervez N.
Westjohn, Stanford A.
Diamantopoulos, Adamantios
8
Davvetas, Vasileios
5
Magnusson, Peter
3
Sichtmann, Christina
3
Zdravkovic, Srdan
3
Aashish, Kumar
2
Coulter, Robin A.
2
Erkmen, Ezgi
2
Halkias, Georgios
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Hancer, Murat
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Lew, Yong Kyu
2
Llonch-Andreu, Joan
2
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2
Ray, Keshab
2
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2
Sharma, Meenakshi
2
Steenkamp, Jan-Benedict E. M.
2
Strebinger, Andreas
2
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2
Torelli, Carlos J.
2
Vescovi, Tiziano
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Wang, Xinran
2
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1
Abratt, Russell
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Abu Gharara, Sahar Raafat
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International marketing review
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of marketing management : MM
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ECONIS (ZBW)
5
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1
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
2
The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter
;
Krishnan, Vijaykumar
;
Westjohn, …
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
Saved in:
3
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
4
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1037-1056
Persistent link: https://www.econbiz.de/10008757661
Saved in:
5
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
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