//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gierl, Heribert"
~person:"Khan, Imran"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~person:"Rahman, Zillur"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
82
Konsumentenverhalten
82
Marketing
80
Relationship marketing
68
Beziehungsmarketing
67
Marktforschung
65
Online-Marketing
63
Market research
61
Brand management
59
Markenführung
59
Internet marketing
53
Marketingmanagement
49
Theorie
49
Theory
49
Marketing management
47
Marketing theory
40
Deutschland
39
Germany
39
Marketingtheorie
39
Markenimage
37
Social Web
28
Social web
28
Brand
27
Markenartikel
26
International marketing
22
Advertising effects
21
Werbewirkung
21
Direktmarketing
19
Erfolgsfaktor
19
Success factor
19
Direct marketing
18
Internationales Marketing
16
Customer satisfaction
15
Kundenzufriedenheit
15
Customer integration
14
Electronic Commerce
14
Kundenintegration
14
Service quality
14
B-to-B-Marketing
13
more ...
less ...
Online availability
All
Undetermined
26
Type of publication
All
Article
37
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Aufsatz im Buch
1
Book section
1
Language
All
English
31
German
6
Author
All
Gierl, Heribert
Khan, Imran
Kreutzer, Ralf T.
Malhotra, Naresh K.
Rahman, Zillur
Burmann, Christoph
59
Loureiro, Sandra Maria Correia
29
Keller, Kevin Lane
27
Melewar, T. C.
27
Phau, Ian
25
Bang, Nguyen
22
Han, Heesup
22
De Chernatony, Leslie
21
Diamantopoulos, Adamantios
21
Foroudi, Pantea
21
Guzman, Francisco
20
Romaniuk, Jenni
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Sarkar, Abhigyan
18
Huber, Frank
17
Sattler, Henrik
17
Esch, Franz-Rudolf
16
Gupta, Suraksha
16
King, Ceridwyn
16
MacInnis, Deborah J.
16
Bauer, Hans H.
15
Bruhn, Manfred
15
Christodoulides, George
15
Ekinci, Yuksel
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Fetscherin, Marc
14
Gil Saura, Irene
14
Kumar, Vikas
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Grohmann, Bianca
13
Pelsmacker, Patrick de
13
Pike, Steven
13
Veloutsou, Cleopatra
13
Dawes, John
12
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
4
Journal of business research : JBR
3
The journal of brand management : an international journal
3
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Cornell hospitality quarterly : CQ
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing
1
International journal of business excellence
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International review on public and non-profit marketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of destination marketing & management
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
The international journal of bank marketing : IJBM
1
The marketing review
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
2
Online destination brand experience and authenticity : does individualism-collectivism orientation matter?
Khan, Imran
;
Fatma, Mobin
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012588616
Saved in:
3
Do brands' social media
marketing
activities matter? : a moderation analysis
Khan, Imran
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209506
Saved in:
4
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
5
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
6
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
7
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
8
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
9
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
10
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->