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~person:"Gierl, Heribert"
~person:"King, Ceridwyn"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~person:"Rahman, Zillur"
~subject:"Brand image"
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Brand image
Consumer behaviour
117
Konsumentenverhalten
117
Brand management
90
Markenführung
90
Marketing
83
Online-Marketing
78
Beziehungsmarketing
76
Relationship marketing
76
Marktforschung
72
Internet marketing
68
Market research
67
Marketingmanagement
66
Marketing management
63
Markenimage
59
Theorie
51
Theory
51
Advertising effects
50
Werbewirkung
50
Marketing theory
40
Marketingtheorie
40
Deutschland
39
Germany
39
Brand
34
Social Web
34
Social web
34
Markenartikel
33
Werbung
28
Advertising
26
Erfolgsfaktor
20
Internationales Marketing
20
Success factor
20
Customer satisfaction
19
Direktmarketing
19
International marketing
19
Kundenzufriedenheit
19
Direct marketing
18
Dienstleistungsqualität
17
Lieferantenmanagement
17
Service quality
17
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37
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Article
58
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1
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56
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56
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2
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2
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2
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Language
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English
53
German
6
Author
All
Gierl, Heribert
King, Ceridwyn
Kreutzer, Ralf T.
Malhotra, Naresh K.
Pelsmacker, Patrick de
Rahman, Zillur
Burmann, Christoph
59
Loureiro, Sandra Maria Correia
29
Keller, Kevin Lane
27
Melewar, T. C.
27
Phau, Ian
25
Bang, Nguyen
22
De Chernatony, Leslie
21
Diamantopoulos, Adamantios
21
Foroudi, Pantea
20
Guzman, Francisco
20
Han, Heesup
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Romaniuk, Jenni
19
Sarkar, Abhigyan
18
Huber, Frank
17
Sattler, Henrik
17
Esch, Franz-Rudolf
16
Gupta, Suraksha
16
MacInnis, Deborah J.
16
Bauer, Hans H.
15
Bruhn, Manfred
15
Christodoulides, George
15
Ekinci, Yuksel
15
Khan, Imran
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Gil Saura, Irene
14
Kumar, Vikas
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Fetscherin, Marc
13
Pike, Steven
13
Veloutsou, Cleopatra
13
Grohmann, Bianca
12
Khamitov, Mansur
12
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Edward Elgar Publishing
1
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Journal of business research : JBR
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of hospitality management
4
Marketing : ZFP ; journal of research and management
4
The journal of brand management : an international journal
4
International journal of contemporary hospitality management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Cornell hospitality quarterly : CQ
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Elgar research agendas
1
Engaging consumers through branded entertainment and convergent media
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of business excellence : IJBEX
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
International review on public and non-profit marketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Journal of service management
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Services marketing quarterly
1
The international journal of bank marketing : IJBM
1
The marketing review
1
Tourism management : research, policies, practice
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
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ECONIS (ZBW)
59
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1
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
2
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
3
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
A research agenda for brand management in a new era of consumerism
King, Ceridwyn
(
ed.
);
Murillo, Enrique
(
ed.
)
-
2023
marketing
, strategic management, and branding"-- …
Persistent link: https://www.econbiz.de/10014372517
Saved in:
6
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
7
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
8
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
9
Place branding research : a thematic review and future research agenda
Acharya, Alok
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
13
(
2016
)
3
,
pp. 289-317
target audiences. Places need different
marketing
and branding strategies to gain competitive advantage and reputation. This …
Persistent link: https://www.econbiz.de/10011746561
Saved in:
10
Development and validation of a scale for measuring city image
Acharya, Alok
;
Rahman, Zillur
- In:
International journal of business excellence : IJBEX
25
(
2021
)
3
,
pp. 345-369
Persistent link: https://www.econbiz.de/10012798370
Saved in:
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