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~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~person:"Park, Jungkun"
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Book section"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Dienstleistungsqualität
Internet marketing
Konsumentenverhalten
Beziehungsmarketing
60
Relationship marketing
60
Brand management
50
Markenführung
50
Brand image
43
Markenimage
43
Customer satisfaction
38
Kundenzufriedenheit
38
Luxury goods
30
Luxusgüter
30
Advertising effects
29
Werbewirkung
29
Brand
26
Markenartikel
26
Online-Marketing
24
Fashion
21
Mode
21
Einzelhandel
20
Marketing management
20
Marketingmanagement
20
Retail trade
20
Service quality
20
Advertising
17
Werbung
17
Theorie
16
Theory
16
Online retailing
14
Online-Handel
14
Social Web
14
Social web
14
Deutschland
13
Germany
13
Customer value
12
Kundenwert
12
Emotion
10
China
9
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Undetermined
113
Free
1
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Article
Book / Working Paper
3
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Aufsatz in Zeitschrift
225
Aufsatz im Buch
9
Conference paper
1
Konferenzbeitrag
1
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English
194
German
40
Author
All
Gierl, Heribert
Ko, Eunju
Park, Jungkun
Verhoef, Peter C.
Wong, IpKin Anthony
Han, Heesup
114
Mattila, Anna S.
98
Phau, Ian
76
Lusk, Jayson L.
75
Belk, Russell W.
71
Khare, Arpita
69
Loureiro, Sandra Maria Correia
65
Dwivedi, Yogesh Kumar
63
Nayga, Rodolfo M.
62
Grewal, Dhruv
61
Septianto, Felix
59
Herrmann, Andreas
58
Jang, Soocheong
57
Bagozzi, Richard P.
56
Paul, Justin
53
Laroche, Michel
51
Pelsmacker, Patrick de
50
Hollebeek, Linda D.
48
Walsh, Gianfranco
48
Kim, Jungkeun
45
Sharma, Piyush
44
Wiedmann, Klaus-Peter
44
Diamantopoulos, Adamantios
43
Rajagopal
41
Thaichon, Park
41
Bang, Nguyen
39
Das, Gopal
39
Foxall, Gordon R.
39
Ko, Yong Jae
39
Kim, Seongseop
38
Grunert, Klaus G.
37
Vrontis, Demetris
37
Eisend, Martin
36
Moschis, George P.
36
Wu, Luorong
36
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Journal of business research : JBR
32
Journal of retailing and consumer services
19
Marketing : ZFP ; journal of research and management
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of hospitality management
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of travel and tourism marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Journal of retailing
6
Der Markt : international journal of marketing
5
International journal of advertising : the review of marketing communications
4
Journal of business economics : JBE
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing letters : a journal of research in marketing
3
The journal of services marketing
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International journal of retail and distribution management
2
International marketing review
2
Journal of interactive marketing
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Psychology & marketing
2
Review of managerial science
2
The Cornell hospitality quarterly
2
The international review of retail, distribution and consumer research
2
Tourism management : research, policies, practice
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cross-cultural buyer behavior
1
Cutting edge international research
1
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ECONIS (ZBW)
234
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234
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1
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.
;
Kim, Dongyoup
;
Park, Jungkun
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
Saved in:
2
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
3
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
4
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
5
Axiology of tourism shopping : a cross-level investigation of value-in-the-experience (VALEX)
Wong, IpKin Anthony
;
Huang, GuoQiong Ivanka
;
Li, Zhuo
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 549-563
Persistent link: https://www.econbiz.de/10014633611
Saved in:
6
Omni-channel retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
7
Gaining resilience through transformative services in cause-related events : an interaction ritual chain perspective
Wong, IpKin Anthony
;
Lin, Xueying (Linda)
;
Lin, Zhiwei
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3235-3262
Persistent link: https://www.econbiz.de/10014334293
Saved in:
8
Service attribute prioritization based on the marginal utility of attribute performance
Pan, Mengqiang
;
Li, Nao
;
Law, Chun Hung Roberts
;
Huang, …
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440006
Saved in:
9
The market for privacy : understanding how consumers trade off privacy practices
Eggers, Felix
;
Beke, Frank T.
;
Verhoef, Peter C.
; …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 341-360
Persistent link: https://www.econbiz.de/10014424484
Saved in:
10
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
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