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~person:"Gierl, Heribert"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~person:"Rahman, Zillur"
~subject:"Brand image"
~subject:"Marktforschung"
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Brand image
Marktforschung
Consumer behaviour
101
Konsumentenverhalten
101
Marketing
82
Online-Marketing
76
Brand management
70
Markenführung
70
Internet marketing
66
Market research
66
Marketingmanagement
64
Marketing management
61
Beziehungsmarketing
59
Relationship marketing
59
Theorie
51
Theory
51
Advertising effects
50
Werbewirkung
50
Markenimage
43
Marketing theory
40
Marketingtheorie
40
Deutschland
39
Germany
39
Social Web
31
Social web
31
Werbung
28
Advertising
26
Brand
26
Markenartikel
25
Erfolgsfaktor
20
Internationales Marketing
20
Success factor
20
Direktmarketing
19
International marketing
19
Direct marketing
18
Bibliometrics
16
Bibliometrie
16
Viral marketing
16
Virales Marketing
16
Electronic Commerce
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English
96
German
15
Dutch
1
Author
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Gierl, Heribert
Kreutzer, Ralf T.
Malhotra, Naresh K.
Pelsmacker, Patrick de
Rahman, Zillur
Burmann, Christoph
60
Huber, Frank
40
Herrmann, Andreas
39
Bauer, Hans H.
35
Homburg, Christian
35
Decker, Reinhold
34
Hruschka, Harald
32
Diamantopoulos, Adamantios
31
Loureiro, Sandra Maria Correia
29
Keller, Kevin Lane
28
Kumar, V.
28
Melewar, T. C.
28
Wiedmann, Klaus-Peter
27
Phau, Ian
26
Sattler, Henrik
26
Wildner, Raimund
25
Bang, Nguyen
24
Hair, Joseph F.
24
Hildebrandt, Lutz
24
Baumgarth, Carsten
22
Bruhn, Manfred
22
Romaniuk, Jenni
22
Sarstedt, Marko
22
Wedel, Michel
22
De Chernatony, Leslie
21
Kamakura, Wagner A.
21
Eisend, Martin
20
Foroudi, Pantea
20
Guzman, Francisco
20
Han, Heesup
20
Kuß, Alfred
20
Albers, Sönke
19
Japutra, Arnold
19
MacInnis, Deborah J.
19
Aaker, David A.
18
Bagozzi, Richard P.
18
Esch, Franz-Rudolf
18
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Review of marketing research
11
SAGE library in marketing
7
Journal of business research : JBR
6
International journal of advertising : the quarterly review of marketing communications
4
Marketing : ZFP ; journal of research and management
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Der Markt : international journal of marketing
3
Fundamentals of marketing research ; Vol. 1
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Review of Marketing Research Ser.
3
Fundamentals of marketing research ; Vol. 6
2
International marketing review
2
Journal of marketing research : JMR
2
Legends in marketing
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Cornell hospitality quarterly : CQ
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Emerald insight
1
Engaging consumers through branded entertainment and convergent media
1
European journal of marketing
1
Fundamentals of marketing research ; Vol. 4
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
International business, not as usual
1
International journal of advertising : the review of marketing communications
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International review on public and non-profit marketing
1
Journal of business economics : JBE
1
Journal of business-to-business marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
108
USB Cologne (EcoSocSci)
4
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1
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
2
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
3
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
6
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
7
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
8
Place branding research : a thematic review and future research agenda
Acharya, Alok
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
13
(
2016
)
3
,
pp. 289-317
target audiences. Places need different
marketing
and branding strategies to gain competitive advantage and reputation. This …
Persistent link: https://www.econbiz.de/10011746561
Saved in:
9
Development and validation of a scale for measuring city image
Acharya, Alok
;
Rahman, Zillur
- In:
International journal of business excellence : IJBEX
25
(
2021
)
3
,
pp. 345-369
Persistent link: https://www.econbiz.de/10012798370
Saved in:
10
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
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