//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gierl, Heribert"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~person:"Pelsmacker, Patrick de"
~person:"Rahman, Zillur"
~subject:"Brand image"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
84
Konsumentenverhalten
84
Brand management
52
Markenführung
52
Markenimage
41
Advertising effects
37
Werbewirkung
37
Beziehungsmarketing
36
Relationship marketing
36
Marketing management
33
Marketingmanagement
33
Internet marketing
27
Online-Marketing
27
Brand
25
Markenartikel
24
Theorie
22
Theory
22
Market research
20
Marktforschung
20
Advertising
16
Social Web
16
Social web
16
Werbung
16
Bibliometrics
15
Bibliometrie
15
Viral marketing
15
Virales Marketing
15
Customer satisfaction
11
Kundenzufriedenheit
11
Lieferantenmanagement
11
Marketing theory
11
Marketingtheorie
11
Supplier relationship management
11
Deutschland
10
Dienstleistungsqualität
10
Germany
10
Product Placement
10
Product placement
10
Service quality
10
more ...
less ...
Online availability
All
Undetermined
27
Type of publication
All
Article
41
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
41
Aufsatz im Buch
2
Book section
2
Conference paper
2
Konferenzbeitrag
2
Language
All
English
36
German
5
Author
All
Gierl, Heribert
Kreutzer, Ralf T.
Malhotra, Naresh K.
Pelsmacker, Patrick de
Rahman, Zillur
Loureiro, Sandra Maria Correia
27
Melewar, T. C.
27
Bang, Nguyen
22
Diamantopoulos, Adamantios
21
Guzman, Francisco
20
Han, Heesup
20
Phau, Ian
20
Foroudi, Pantea
19
Japutra, Arnold
19
Sarkar, Abhigyan
17
Ekinci, Yuksel
15
Keller, Kevin Lane
15
Khan, Imran
15
King, Ceridwyn
15
Romaniuk, Jenni
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Christodoulides, George
14
Gil Saura, Irene
14
Gupta, Suraksha
14
Kumar, Vikas
14
De Chernatony, Leslie
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Merrilees, Bill
12
Park, Jungkun
12
Paul, Justin
12
Šerić, Maja
12
Giraldi, Janaina de Moura Engracia
11
Grohmann, Bianca
11
Hollebeek, Linda D.
11
Hyun, Sunghyup Sean
11
Johnson, Lester W.
11
Ko, Eunju
11
Liu, Chih-Hsing
11
more ...
less ...
Published in...
All
Journal of business research : JBR
5
International journal of advertising : the quarterly review of marketing communications
4
Marketing : ZFP ; journal of research and management
4
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Cornell hospitality quarterly : CQ
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
International review on public and non-profit marketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
The international journal of bank marketing : IJBM
1
The marketing review
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
2
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
3
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
6
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
7
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
8
Place branding research : a thematic review and future research agenda
Acharya, Alok
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
13
(
2016
)
3
,
pp. 289-317
target audiences. Places need different
marketing
and branding strategies to gain competitive advantage and reputation. This …
Persistent link: https://www.econbiz.de/10011746561
Saved in:
9
Development and validation of a scale for measuring city image
Acharya, Alok
;
Rahman, Zillur
- In:
International journal of business excellence : IJBEX
25
(
2021
)
3
,
pp. 345-369
Persistent link: https://www.econbiz.de/10012798370
Saved in:
10
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->