//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gierl, Heribert"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~person:"Rahman, Zillur"
~subject:"Brand image"
~subject:"Electronic Commerce"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Electronic Commerce
Marketing
77
Consumer behaviour
69
Konsumentenverhalten
69
Marktforschung
65
Market research
60
Online-Marketing
59
Beziehungsmarketing
55
Relationship marketing
55
Internet marketing
49
Marketingmanagement
49
Theorie
49
Theory
49
Brand management
48
Markenführung
48
Marketing management
46
Deutschland
39
Germany
39
Marketing theory
39
Marketingtheorie
39
Markenimage
30
Social Web
24
Social web
24
Advertising effects
21
Brand
21
Werbewirkung
21
Markenartikel
20
Direktmarketing
19
Erfolgsfaktor
19
Success factor
19
Direct marketing
18
Internationales Marketing
16
International marketing
15
B-to-B-Marketing
13
Bibliometrics
13
Bibliometrie
13
Business-to-business marketing
13
Lieferantenmanagement
13
Supplier relationship management
13
more ...
less ...
Online availability
All
Undetermined
27
Type of publication
All
Article
34
Book / Working Paper
10
Type of publication (narrower categories)
All
Article in journal
33
Aufsatz in Zeitschrift
33
Aufsatz im Buch
1
Book section
1
Guidebook
1
Ratgeber
1
Language
All
English
29
German
15
Author
All
Gierl, Heribert
Kreutzer, Ralf T.
Malhotra, Naresh K.
Rahman, Zillur
Burmann, Christoph
59
Fritz, Wolfgang
32
Bauer, Hans H.
28
Loureiro, Sandra Maria Correia
28
Heinemann, Gerrit
27
Keller, Kevin Lane
27
Melewar, T. C.
27
Bang, Nguyen
26
Wirtz, Bernd W.
26
Kollmann, Tobias
25
Phau, Ian
25
Foroudi, Pantea
22
Wiedmann, Klaus-Peter
22
De Chernatony, Leslie
21
Diamantopoulos, Adamantios
21
Japutra, Arnold
21
Lammenett, Erwin
21
Guzman, Francisco
20
Han, Heesup
20
Huber, Frank
20
Romaniuk, Jenni
19
Baumgarth, Carsten
18
Dwivedi, Yogesh Kumar
18
Sarkar, Abhigyan
18
Usman, Osly
18
Bruhn, Manfred
17
Gupta, Suraksha
17
Kumar, Vikas
17
MacInnis, Deborah J.
17
Meffert, Heribert
17
Sattler, Henrik
17
Swoboda, Bernhard
17
Christodoulides, George
16
Esch, Franz-Rudolf
16
Gil Saura, Irene
16
King, Ceridwyn
16
Chaffey, Dave
15
Dennis, Charles
15
Ekinci, Yuksel
15
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
Published in...
All
SpringerLink / Bücher
5
Marketing : ZFP ; journal of research and management
4
Journal of business research : JBR
3
Essentials
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Marketing intelligence & planning
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
essentials
2
AMS review : official publication of the Academy of Marketing Science
1
Cornell hospitality quarterly : CQ
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing
1
International journal of business excellence : IJBEX
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of retail & distribution management
1
International review on public and non-profit marketing
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
The international journal of bank marketing : IJBM
1
The marketing review
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Yearbook of marketing and consumer research
1
more ...
less ...
Source
All
ECONIS (ZBW)
44
Showing
1
-
10
of
44
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
2
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
3
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
4
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
5
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
6
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
7
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
8
Place branding research : a thematic review and future research agenda
Acharya, Alok
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
13
(
2016
)
3
,
pp. 289-317
target audiences. Places need different
marketing
and branding strategies to gain competitive advantage and reputation. This …
Persistent link: https://www.econbiz.de/10011746561
Saved in:
9
Development and validation of a scale for measuring city image
Acharya, Alok
;
Rahman, Zillur
- In:
International journal of business excellence : IJBEX
25
(
2021
)
3
,
pp. 345-369
Persistent link: https://www.econbiz.de/10012798370
Saved in:
10
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->