//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gierl, Heribert"
~person:"Kreutzer, Ralf T."
~person:"Rahman, Zillur"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Online-Marketing
58
Consumer behaviour
57
Konsumentenverhalten
57
Marketing
57
Internet marketing
48
Beziehungsmarketing
47
Relationship marketing
47
Brand management
44
Markenführung
44
Deutschland
39
Germany
39
Marketingmanagement
39
Marketing management
37
Theorie
28
Theory
28
Markenimage
27
Social Web
22
Social web
22
Advertising effects
21
Werbewirkung
21
Direktmarketing
19
Erfolgsfaktor
19
Success factor
19
Brand
18
Direct marketing
18
Markenartikel
17
Electronic Commerce
13
Market research
13
Marktforschung
13
International marketing
11
Internationales Marketing
11
Markenpolitik
11
Marketing theory
11
Marketingtheorie
10
Soziale Software
10
Werbung
10
Advertising
9
Bibliometrics
9
Bibliometrie
9
more ...
less ...
Online availability
All
Undetermined
18
Type of publication
All
Article
27
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
1
Book section
1
Language
All
English
21
German
6
Author
All
Gierl, Heribert
Kreutzer, Ralf T.
Rahman, Zillur
Burmann, Christoph
59
Loureiro, Sandra Maria Correia
29
Keller, Kevin Lane
27
Melewar, T. C.
27
Phau, Ian
25
Bang, Nguyen
22
Han, Heesup
22
De Chernatony, Leslie
21
Diamantopoulos, Adamantios
21
Foroudi, Pantea
21
Guzman, Francisco
20
Romaniuk, Jenni
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Sarkar, Abhigyan
18
Huber, Frank
17
Sattler, Henrik
17
Esch, Franz-Rudolf
16
Gupta, Suraksha
16
King, Ceridwyn
16
MacInnis, Deborah J.
16
Bauer, Hans H.
15
Bruhn, Manfred
15
Christodoulides, George
15
Ekinci, Yuksel
15
Khan, Imran
15
Sreejesh, S.
15
Wong, IpKin Anthony
15
Fetscherin, Marc
14
Gil Saura, Irene
14
Kumar, Vikas
14
Park, C. Whan
14
Sarkar, Juhi Gahlot
14
Grohmann, Bianca
13
Pelsmacker, Patrick de
13
Pike, Steven
13
Veloutsou, Cleopatra
13
Dawes, John
12
more ...
less ...
Published in...
All
Marketing : ZFP ; journal of research and management
4
Journal of business research : JBR
2
Marketing intelligence & planning
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The journal of product & brand management
2
Cornell hospitality quarterly : CQ
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International review on public and non-profit marketing
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The marketing review
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
2
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
3
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
4
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
5
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
6
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
7
Place branding research : a thematic review and future research agenda
Acharya, Alok
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
13
(
2016
)
3
,
pp. 289-317
target audiences. Places need different
marketing
and branding strategies to gain competitive advantage and reputation. This …
Persistent link: https://www.econbiz.de/10011746561
Saved in:
8
Development and validation of a scale for measuring city image
Acharya, Alok
;
Rahman, Zillur
- In:
International journal of business excellence : IJBEX
25
(
2021
)
3
,
pp. 345-369
Persistent link: https://www.econbiz.de/10012798370
Saved in:
9
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
10
Anthropomorphic brand management : an integrated review and research agenda
Sharma, Monika
;
Rahman, Zillur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 463-475
Persistent link: https://www.econbiz.de/10013325632
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->