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~person:"Gierl, Heribert"
~person:"Park, Jungkun"
~person:"Sarkar, Juhi Gahlot"
~subject:"Advergame experiences"
~subject:"Brand image"
~subject:"Markenimage"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Advergame experiences
Brand image
Markenimage
Service quality
Consumer behaviour
126
Konsumentenverhalten
126
Brand management
36
Markenführung
36
Brand
25
Markenartikel
25
Beziehungsmarketing
24
Relationship marketing
24
Advertising effects
22
Werbewirkung
22
Advertising
14
Werbung
14
Customer satisfaction
13
Kundenzufriedenheit
13
Emotion
12
Theorie
12
Theory
12
Deutschland
11
Dienstleistungsqualität
11
Germany
11
Luxury goods
10
Luxusgüter
10
Internet marketing
8
Online-Marketing
8
Marketing management
7
Marketingmanagement
7
Confidence
6
Einzelhandel
6
Jugendliche
6
Perception
6
Retail trade
6
USA
6
United States
6
Vertrauen
6
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6
Youth
6
Decision theory
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43
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Article in journal
Article
Aufsatz in Zeitschrift
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English
39
German
5
Author
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Gierl, Heribert
Park, Jungkun
Sarkar, Juhi Gahlot
Han, Heesup
48
Diamantopoulos, Adamantios
27
Loureiro, Sandra Maria Correia
27
Mattila, Anna S.
25
Phau, Ian
25
Sreejesh, S.
22
Bang, Nguyen
21
Jang, Soocheong
21
Prentice, Catherine
21
Japutra, Arnold
20
Hollebeek, Linda D.
19
Sarkar, Abhigyan
19
Guzman, Francisco
18
Melewar, T. C.
18
Hyun, Sunghyup Sean
17
Paul, Justin
17
Wong, IpKin Anthony
16
Balaji, M. S.
15
Bilgihan, Anil
15
Ekinci, Yuksel
15
Johnson, Lester W.
15
Line, Nathaniel D.
15
Ahn, Jiseon
14
Hanks, Lydia
14
Lee, Seonjeong
14
Liu, Chih-Hsing
14
McColl-Kennedy, Janet R.
14
Fetscherin, Marc
13
Gursoy, Dogan
13
Veloutsou, Cleopatra
13
Vrontis, Demetris
13
Das, Gopal
12
Dwivedi, Yogesh Kumar
12
Gong, Taeshik
12
Hwang, Jinsoo
12
Khan, Imran
12
Klaus, Philipp
12
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Journal of retailing and consumer services
7
Marketing : ZFP ; journal of research and management
5
The Cornell hospitality quarterly
3
Asia Pacific journal of marketing and logistics
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
International journal of hospitality management
2
International journal of retail and distribution management
2
Journal of business research : JBR
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Young consumers : insight and ideas for responsible marketers
2
Der Markt : international journal of marketing
1
European journal of marketing
1
International journal of advertising : the review of marketing communications
1
International journal of business innovation and research : IJBIR
1
International journal of wine business research
1
Journal of fashion marketing and management
1
Journal of marketing for higher education
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
Service business
1
Society and business review
1
The journal of brand management : an international journal
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ECONIS (ZBW)
44
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1
The way to generate customer citizenship behavior with customer experience
Le, Hoang T. P. M.
;
Kim, Dongyoup
;
Park, Jungkun
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460861
Saved in:
2
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
3
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
4
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
5
Effects of augmented reality technology characteristics on customer citizenship behavior
Gong, Taeshik
;
Park, Jungkun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371721
Saved in:
6
Emotion and trust in virtual service assistant design for effective service recovery
Le, Hoang T. P. M.
;
Park, Jungkun
;
Lee, Sangwoo
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364045
Saved in:
7
Toward a new business model of retail industry : the role of brand experience and brand authenticity
Park, Jungkun
;
Hong, EunPyo
;
Park, Yun-na
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364645
Saved in:
8
The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study
Le, Hoang T. P. M.
;
Ren, Tianbao
;
Park, Jungkun
- In:
International journal of wine business research
35
(
2023
)
4
,
pp. 538-560
Persistent link: https://www.econbiz.de/10014432818
Saved in:
9
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
10
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
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