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~person:"Gierl, Heribert"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~subject:"Viral marketing"
~type:"article"
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Beziehungsmarketing
Markenimage
Viral marketing
Consumer behaviour
77
Konsumentenverhalten
77
Advertising effects
24
Werbewirkung
24
Advertising
14
Theorie
14
Theory
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Werbung
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Deutschland
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Germany
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Brand image
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Brand management
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Marketingmanagement
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Relationship marketing
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Gender
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Produktmanagement
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Consumer goods marketing
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Einzelhandel
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Innovation
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11
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Gierl, Heribert
Han, Heesup
54
Loureiro, Sandra Maria Correia
38
Hollebeek, Linda D.
35
Mattila, Anna S.
34
Bang, Nguyen
32
Phau, Ian
30
Diamantopoulos, Adamantios
26
Kumar, V.
23
Balaji, M. S.
22
Japutra, Arnold
22
Melewar, T. C.
22
Sarkar, Abhigyan
22
Sreejesh, S.
22
Filieri, Raffaele
21
Wong, IpKin Anthony
21
Ahn, Jiseon
20
Das, Gopal
20
Gil Saura, Irene
20
Klaus, Philipp
20
Park, Jungkun
20
Prentice, Catherine
20
Dwivedi, Yogesh Kumar
19
Paul, Justin
19
Rather, Raouf Ahmad
19
Veloutsou, Cleopatra
19
Verhoef, Peter C.
19
Grewal, Dhruv
18
Khan, Imran
18
Pelsmacker, Patrick de
18
Romaniuk, Jenni
18
Walsh, Gianfranco
18
Bilgihan, Anil
17
Ekinci, Yuksel
17
Guzman, Francisco
17
Hyun, Sunghyup Sean
17
Ko, Eunju
17
Vrontis, Demetris
17
Casidy, Riza
16
Eisingerich, Andreas B
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Marketing : ZFP ; journal of research and management
5
Der Markt : international journal of marketing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
18
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1
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
2
Emoji your communication : the effect of employee's use of emojis in digital communication on customers' perceptions of service quality and brand attitude
Kraus, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 10-22
Persistent link: https://www.econbiz.de/10014295307
Saved in:
3
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
4
When less is more : there must be a comprehensible reason for using incompleteness in advertisements to improve brand attitude
Heberle, Antonia
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
3
,
pp. 8-36
Persistent link: https://www.econbiz.de/10012389100
Saved in:
5
The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Transfer : Zeitschrift für Kommunikation und …
66
(
2020
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
Saved in:
6
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
7
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
8
Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
Saved in:
9
Do customers misattribute failures in customer-retailer-relationship?
Gierl, Heribert
;
Zhu, Yajing
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 227-248)
.
2013
Persistent link: https://www.econbiz.de/10009774609
Saved in:
10
Electronic word-of-mouth : does the number of reviewing customersand the dispersion of star rating affect evaluations?
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
59
(
2013
)
4
,
pp. 6-18
Persistent link: https://www.econbiz.de/10010227988
Saved in:
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