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~person:"Gil Saura, Irene"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Advertising effects
Consumer behaviour
Brand image
7
Markenimage
7
Brand equity
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Beziehungsmarketing
5
Brand management
5
Markenführung
5
Relationship marketing
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Einzelhandel
4
Retail trade
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Customer satisfaction
3
Konsumentenverhalten
3
Kundenzufriedenheit
3
Satisfaction
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Brand loyalty
2
Innovation
2
Perceived quality
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Retailing
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Viral marketing
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Virales Marketing
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"Green" practices
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Advanced technology
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B-to-B-Marketing
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B2B relations
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Behavioral intentions
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Betriebliche Wertschöpfung
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Brand
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Business-to-business marketing
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Customer integration
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Customer value
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Generational cohorts
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Generationengerechtigkeit
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Information and communications technologies
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Gil Saura, Irene
Guzman, Francisco
6
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
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4
Kaufmann, Hans Rüdiger
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Khan, Bilal Mustafa
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2
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International journal of hospitality management
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
2
Store equity and behavioral intentions : the moderating role of the retailer's technology
Gil Saura, Irene
;
Ruiz Molina, M. Eugenia
;
Berenguer …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 642-650
Persistent link: https://www.econbiz.de/10011616249
Saved in:
3
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
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