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~person:"Gil Saura, Irene"
~subject:"Beziehungsmarketing"
~subject:"Experiment"
~subject:"Preismanagement"
~subject:"Social Web"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Experiment
Preismanagement
Social Web
Consumer behaviour
23
Konsumentenverhalten
23
Relationship marketing
15
Einzelhandel
11
Retail trade
11
Brand image
9
Markenimage
9
Brand management
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markenführung
7
Hotel industry
6
Hotellerie
6
Viral marketing
5
Virales Marketing
5
Brand loyalty
4
Brand equity
3
Customer value
3
Internet marketing
3
Kundenwert
3
Marketing management
3
Marketingmanagement
3
Motivation
3
Online-Marketing
3
Perceived quality
3
Perceived value
3
Satisfaction
3
Spain
3
Spanien
3
Structural equation model
3
Strukturgleichungsmodell
3
loyalty
3
CHAID
2
Comparison
2
Croatia
2
Dienstleistungsqualität
2
Hotel
2
Image
2
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17
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17
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17
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Gil Saura, Irene
Mattila, Anna S.
48
Han, Heesup
42
Hollebeek, Linda D.
36
Loureiro, Sandra Maria Correia
32
Grewal, Dhruv
28
Lusk, Jayson L.
23
Nayga, Rodolfo M.
23
Herrmann, Andreas
21
Dwivedi, Yogesh Kumar
20
Filieri, Raffaele
20
Klaus, Philipp
20
Kumar, V.
20
Prentice, Catherine
20
Rather, Raouf Ahmad
20
Verhoef, Peter C.
20
Bang, Nguyen
19
Das, Gopal
19
Balaji, M. S.
18
Hyun, Sunghyup Sean
18
Khan, Imran
18
Quach, Sara
18
Bilgihan, Anil
17
Gierl, Heribert
17
Tanford, Sarah
17
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Gustafsson, Anders
16
So, Kevin Kam Fung
16
Spann, Martin
16
Sreejesh, S.
16
Wu, Luorong
16
Evanschitzky, Heiner
15
Flavián Blanco, Carlos
15
Huber, Frank
15
Japutra, Arnold
15
Kim, Jungkeun
15
Ko, Eunju
15
Liu, Qing
15
Monroe, Kent B.
15
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
Service business
2
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of electronic commerce research : JECR
1
Journal of hospitality and tourism insights
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
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ECONIS (ZBW)
17
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1
Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
Saved in:
2
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
3
Segmenting customers according to online word-of-mouth about hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Service business
15
(
2021
)
1
,
pp. 103-130
Persistent link: https://www.econbiz.de/10012489181
Saved in:
4
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
5
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
6
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
7
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
8
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
Saved in:
9
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
10
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
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