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~person:"Gil Saura, Irene"
~subject:"Beziehungsmarketing"
~subject:"Markenführung"
~subject:"Preismanagement"
~subject:"Social Web"
~subject:"Virales Marketing"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Markenführung
Preismanagement
Social Web
Virales Marketing
Consumer behaviour
23
Konsumentenverhalten
23
Relationship marketing
15
Einzelhandel
11
Retail trade
11
Brand image
9
Markenimage
9
Brand management
7
Customer satisfaction
7
Kundenzufriedenheit
7
Hotel industry
6
Hotellerie
6
Viral marketing
5
Brand loyalty
4
Brand equity
3
Customer value
3
Internet marketing
3
Kundenwert
3
Marketing management
3
Marketingmanagement
3
Motivation
3
Online-Marketing
3
Perceived quality
3
Perceived value
3
Satisfaction
3
Spain
3
Spanien
3
Structural equation model
3
Strukturgleichungsmodell
3
loyalty
3
CHAID
2
Comparison
2
Croatia
2
Dienstleistungsqualität
2
Hotel
2
Image
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Information technology
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Article in journal
19
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19
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English
19
Author
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Gil Saura, Irene
Han, Heesup
60
Mattila, Anna S.
49
Loureiro, Sandra Maria Correia
42
Hollebeek, Linda D.
38
Phau, Ian
33
Bang, Nguyen
32
Grewal, Dhruv
28
Ko, Eunju
27
Dwivedi, Yogesh Kumar
26
Filieri, Raffaele
26
Sarkar, Abhigyan
26
Kumar, V.
24
Balaji, M. S.
23
Japutra, Arnold
23
Melewar, T. C.
23
Prentice, Catherine
23
Septianto, Felix
23
Herrmann, Andreas
22
Hyun, Sunghyup Sean
22
Das, Gopal
21
Diamantopoulos, Adamantios
21
Klaus, Philipp
21
Park, Jungkun
21
Pelsmacker, Patrick de
21
Quach, Sara
21
Rather, Raouf Ahmad
21
Sreejesh, S.
21
Vrontis, Demetris
21
Walsh, Gianfranco
21
Ahn, Jiseon
20
Khan, Imran
20
Romaniuk, Jenni
20
Verhoef, Peter C.
20
Bagozzi, Richard P.
19
Bilgihan, Anil
19
Dens, Nathalie
19
Wong, IpKin Anthony
19
Gierl, Heribert
18
Keller, Kevin Lane
18
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Service business
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of electronic commerce research : JECR
1
Journal of hospitality and tourism insights
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Management decision : MD
1
Market : review for marketing theory and practice
1
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ECONIS (ZBW)
19
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1
Motivations and attitudes towards consulting eWOM when booking accommodation
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, María
; …
- In:
Service business
17
(
2023
)
2
,
pp. 557-578
Persistent link: https://www.econbiz.de/10014333837
Saved in:
2
Antecedents of online word-of-mouth reviews on hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Journal of hospitality and tourism insights
5
(
2022
)
2
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013189280
Saved in:
3
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
4
Segmenting customers according to online word-of-mouth about hotels
Moliner-Velázquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
Service business
15
(
2021
)
1
,
pp. 103-130
Persistent link: https://www.econbiz.de/10012489181
Saved in:
5
From retail innovation and image to loyalty : moderating effects of product type
Moliner Velázquez, Beatriz
;
Fuentes Blasco, Maria
; …
- In:
Service business
13
(
2019
)
1
,
pp. 199-224
Persistent link: https://www.econbiz.de/10011965894
Saved in:
6
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
7
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña-García, Nathalie
;
Gil Saura, Irene
; …
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
4
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011956515
Saved in:
8
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
9
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
10
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
Saved in:
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