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~person:"Gil Saura, Irene"
~subject:"Computer-assisted marketing"
~subject:"Lieferantenmanagement"
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Computer-assisted marketing
Lieferantenmanagement
Beziehungsmarketing
37
Relationship marketing
37
Consumer behaviour
15
Customer satisfaction
15
Einzelhandel
15
Konsumentenverhalten
15
Kundenzufriedenheit
15
Retail trade
15
Brand image
12
Dienstleistungsqualität
12
Markenimage
12
Service quality
12
Brand management
9
Markenführung
9
Customer value
7
Kundenwert
7
Spain
7
Spanien
7
Supplier relationship management
7
Hotel industry
6
Hotellerie
6
Brand equity
5
Information technology
5
Informationstechnik
5
B-to-B-Marketing
4
Betriebliche Wertschöpfung
4
Brand loyalty
4
Business-to-business marketing
4
Innovation
4
Loyalty
4
Satisfaction
4
Structural equation model
4
Strukturgleichungsmodell
4
Value creation
4
Croatia
3
Kroatien
3
Marketing management
3
Marketingmanagement
3
Perceived quality
3
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English
7
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Gil Saura, Irene
Svensson, Göran
22
Bruhn, Manfred
16
Homburg, Christian
16
Hippner, Hajo
15
Wilde, Klaus D.
14
Ahlert, Dieter
11
Kleinaltenkamp, Michael
11
Naudé, Peter
10
Grönroos, Christian
9
Mostert, Pierre
9
Eggert, Andreas
8
Helmke, Stefan
8
Ivens, Björn Sven
8
La Rocca, Antonella
8
Mysen, Tore
8
Stock-Homburg, Ruth
8
Belz, Christian
7
Casidy, Riza
7
Fischer, Michael
7
Friend, Scott B.
7
Hofbauer, Günter
7
Jacob, Frank
7
Keränen, Joona
7
Mashhour, Tarek
7
Palmatier, Robert W.
7
Scheer, Lisa K.
7
Wang, Yonggui
7
Aykol, Bilge
6
Folse, Judith Anne Garretson
6
Helmold, Marc
6
Henneberg, Stephan
6
Hennig-Thurau, Thorsten
6
Kilper, Heiderose
6
Mangus, Stephanie M.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Paulssen, Marcel
6
Reinartz, Werner J.
6
Sheth, Jagdish N.
6
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Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
The international review of retail, distribution and consumer research
1
The journal of business & industrial marketing
1
The journal of services marketing
1
The service industries journal
1
Tourism economics : the business and finance of tourism and recreation
1
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ECONIS (ZBW)
7
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
4
Innovation as a key to strengthen the effect of relationship benefits on loyalty in retailing
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
The journal of services marketing
31
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011654602
Saved in:
5
Value antecedents in relationship between tourism companies
Moliner-Velazquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 215-226
Persistent link: https://www.econbiz.de/10010345210
Saved in:
6
Logistics service quality and buyer-customer relationships : the moderating role of technology in B2B and B2C contexts
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
The service industries journal
31
(
2011
)
7/8
,
pp. 1109-1123
Persistent link: https://www.econbiz.de/10009154411
Saved in:
7
Logistic service quality and technology : a comparison between supplier-retailer and retailer-consumer relationships
Gil Saura, Irene
;
Ruiz Molina, Maria Eugenia
;
Servera …
- In:
The international review of retail, distribution and …
18
(
2008
)
5
,
pp. 495-510
Persistent link: https://www.econbiz.de/10003806239
Saved in:
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