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~person:"Giraldi, Janaina de Moura Engracia"
~person:"Phau, Ian"
~subject:"Internationales Marketing"
~subject:"Rules of origin"
~type_genre:"Article in journal"
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Search: subject:"Ursprungsregeln"
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Internationales Marketing
Rules of origin
Ursprungsregeln
7
Brand image
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenimage
6
Designation of origin
5
Herkunftsbezeichnung
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Australien
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Rindfleisch
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7901 10-03-14; 7835/0206
1
Australian brands
1
Brand
1
Brand extension
1
Branding strategy
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Brazil image
1
Brazilian beef
1
Consumer animosity
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Consumer ethnocentrism
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Country image
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International marketing
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Article in journal
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Giraldi, Janaina de Moura Engracia
Phau, Ian
Haufler, Andreas
8
López-García, Miguel-Ángel
7
De Melo, Jaime
6
Myles, Gareth D.
6
Lockwood, Ben
5
Diamantopoulos, Adamantios
4
Genser, Bernd
4
Josiassen, Alexander
4
Richter, Wolfram F.
4
Aiello, Gaetano
3
Basfirinci, Cigdem
3
Bell, R. Greg
3
De Meza, David E.
3
Donvito, Raffaele
3
Fujiwara, Kenji
3
Harzing, Anne-Wil
3
Hayakawa, Kazunobu
3
Hong, Sung-tai
3
Inama, Stefano
3
Kotsogiannēs, Chrēstos
3
Lee, Wei-Na
3
Moore, Curt B.
3
Vescovi, Tiziano
3
Ahmed, Sadrudin A.
2
Aichner, Thomas
2
Astous, Alain d'
2
Bach, Stefan
2
Balabanis, George
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Barnes, Liz
2
Bartikowski, Boris
2
Behrens, Kristian
2
Cadot, Olivier
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Carneiro, Jorge Manoel Teixeira
2
Carrère, Céline
2
Cheah, Isaac
2
Checchinato, Francesca
2
Chen, Yi-min
2
De Nisco, Alessandro
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Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of management research
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Revista globalización, competitividad y gobernabilidad : revista cuatrimestral : GCG
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
7
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1
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
2
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
3
The country of origin effect on Brazilian beef trade in Europe : the moderating role of gender, age, and product involvement
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Journal of food products marketing
21
(
2015
)
2
,
pp. 123-140
Persistent link: https://www.econbiz.de/10011432119
Saved in:
4
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
5
The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto
;
Giraldi, Janaina de …
- In:
Revista globalización, competitividad y gobernabilidad …
6
(
2012
)
2
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
Saved in:
6
The country of origin effect for Brazilian fresh fruits : a study using partial least squares procedures
Giraldi, Janaina de Moura Engracia
;
Lopes, Isadora Bacha
- In:
Journal of management research
4
(
2012
)
4
,
pp. 18-38
Persistent link: https://www.econbiz.de/10009727371
Saved in:
7
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
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