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~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Kleinaltenkamp, Michael"
~person:"Pepels, Werner"
~person:"Sharma, Arun"
~type_genre:"Aufsatz im Buch"
~type_genre:"Conference proceedings"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
25
Business-to-business marketing
25
Marketing management
6
Marketingmanagement
6
Lieferantenmanagement
5
Supplier relationship management
5
Theorie
5
Theory
5
Deutschland
4
Germany
4
Beschaffung
3
Beziehungsmarketing
3
Inter-firm cooperation
3
Procurement
3
Relationship marketing
3
Unternehmenskooperation
3
Brand management
2
Customer value
2
Economics of information
2
Informationsökonomik
2
Kundenwert
2
Machinery industry
2
Markenführung
2
Market research
2
Marktforschung
2
Maschinenbau
2
00.09.1995
1
Advertising
1
Advertising media
1
Advertising planning
1
Aerospace industry
1
Agency theory
1
Bundling strategy
1
Capital goods
1
Commodity market
1
Consumers
1
Direktmarketing
1
Dynamic investment appraisal
1
Dynamische Investitionsrechnung
1
Globalisierung
1
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Aufsatz im Buch
Conference proceedings
Article in journal
26
Aufsatz in Zeitschrift
26
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24
Collection of articles of several authors
20
Sammelwerk
20
Lehrbuch
17
Textbook
13
Aufsatzsammlung
12
Arbeitspapier
5
Graue Literatur
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5
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5
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3
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2
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German
14
English
11
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Godefroid, Peter
Jacob, Frank
Kleinaltenkamp, Michael
Pepels, Werner
Sharma, Arun
Baumgarth, Carsten
7
Voeth, Markus
7
Backhaus, Klaus
6
Weiber, Rolf
6
Albers, Sönke
5
Hofmaier, Richard
5
Johnston, Wesley J.
5
Gey, Thomas
4
Klug, Matthias
4
Belz, Christian
3
Binckebanck, Lars
3
Diller, Hermann
3
Engelhardt, Werner Hans
3
Freiling, Jörg
3
Geiger, Ingmar
3
Homburg, Christian
3
Höft, Uwe
3
Ivens, Björn Sven
3
Keller, Kevin Lane
3
Meffert, Heribert
3
Plinke, Wulff
3
Valla, Jean-Paul
3
Woodside, Arch G.
3
Baaken, Thomas
2
Banholzer, Volker Markus
2
Barten, Gabriele
2
Bauer, Hans H.
2
Biesalski, Alexander
2
Blois, Keith J.
2
Büschken, Joachim
2
Chandler, Jennifer D.
2
Eckhardt, Thordis
2
Esch, Franz-Rudolf
2
Farrés, Rafael
2
Fließ, Sabine
2
Fredebeul-Krein, Tobias
2
Hinterhuber, Andreas
2
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Published in...
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B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
6
Business relationship management and marketing
6
Fundamentals of business-to-business marketing
2
Advances in services marketing
1
Aufbruch : Ingredient Branding schafft Werte
1
Business-to-business marketing management : strategies, cases and solutions
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Field guide to case study research in business-to-business marketing and purchasing
1
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
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ECONIS (ZBW)
25
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1
Internal implementation of business relationship management
Geiger, Ingmar
;
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423222
Saved in:
2
Instruments of business relationship management
Geiger, Ingmar
;
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423223
Saved in:
3
Customer value and customer selection
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423226
Saved in:
4
Repeat purchasing in business relationships
Jacob, Frank
-
2015
Persistent link: https://www.econbiz.de/10010423227
Saved in:
5
Theoretical perspectives of business relationships : explanation and configuration
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423228
Saved in:
6
Phenomenon and challenge to management
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423229
Saved in:
7
Business market research
Jacob, Frank
;
Weiber, Rolf
-
2015
Persistent link: https://www.econbiz.de/10010508484
Saved in:
8
Introduction to business-to-business marketing
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010508488
Saved in:
9
Deal-making negotiations by governments and major product suppliers : a case study of the US Department of Defense and Airbus versus Boeing
Kleinaltenkamp, Michael
;
Behrens, Ronny
;
Reh, Stefanie
- In:
Field guide to case study research in …
,
(pp. 1-11)
.
2014
Persistent link: https://www.econbiz.de/10011413639
Saved in:
10
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
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