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~person:"Godefroid, Peter"
~person:"Jacob, Frank"
~person:"Lilien, Gary L."
~subject:"Business-to-Business-Marketing"
~subject:"Business-to-business marketing"
~subject:"Marketingmanagement"
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Business-to-Business-Marketing
Business-to-business marketing
Marketingmanagement
B-to-B-Marketing
30
Lieferantenmanagement
12
Supplier relationship management
12
Investitionsgütermarketing
10
Marketing management
7
Beziehungsmarketing
5
Bundling strategy
5
Kundenorientierung
5
Leistungsbündel
5
Marketing theory
5
Marketingtheorie
5
Relationship marketing
5
Beschaffung
4
Deutschland
4
Germany
4
Procurement
4
business-to-business marketing
4
Betriebliche Wertschöpfung
3
Consumer behaviour
3
Customer integration
3
Direktmarketing
3
Konsumentenverhalten
3
Kundenintegration
3
Marketing
3
Product design
3
Produktgestaltung
3
Salespeople
3
Selling
3
Theorie
3
Theory
3
Value creation
3
Verkauf
3
Verkaufspersonal
3
00.09.1995
2
B2B
2
Dienstleistungsmanagement
2
Dienstleistungsmarketing
2
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20
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16
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English
22
German
14
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Author
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Godefroid, Peter
Jacob, Frank
Lilien, Gary L.
Kleinaltenkamp, Michael
55
Backhaus, Klaus
34
Homburg, Christian
22
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Geiger, Ingmar
18
Lindgreen, Adam
18
Voeth, Markus
18
Baumgarth, Carsten
17
Kowalkowski, Christian
17
Sharma, Arun
16
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Schmitz, Christian
14
Brennan, Ross
13
Grewal, Rajdeep
13
Hofmaier, Richard
13
Keränen, Joona
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ellis, Nick
11
Kumar, V.
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
Ivens, Björn Sven
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
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Edward Elgar Publishing
1
Institute for the Study of Business Markets
1
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing
4
Modernes Marketing für Studium und Praxis
4
ESCP-EAP working paper
2
Marketing letters : a journal of research in marketing
2
Business relationship management and marketing
1
Business-to-Business-Marketing : Berliner Reihe ; Arbeitspapiere
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Forschungsbericht zum Marketing
1
Fundamentals of business-to-business marketing
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Research handbooks in business and management series
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
32
USB Cologne (EcoSocSci)
4
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21
Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L.
;
Grewal, Rajdeep
;
Bowman, Douglas
;
Ding, Min
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 287-299
Persistent link: https://www.econbiz.de/10008648792
Saved in:
22
Informationsgewinnung im Business-to-Business-Marketing : Grundlagen der Marktforschung
Weiber, Rolf
;
Jacob, Frank
-
2000
-
2. Auflage
Persistent link: https://www.econbiz.de/10012939743
Saved in:
23
Business-to-Business-Marketing
Godefroid, Peter
;
Pförtsch, Waldemar A.
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003719592
Saved in:
24
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
25
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
26
Customer confusion in service to business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10004257915
Saved in:
27
Business-to-Business-Marketing
Godefroid, Peter
;
Pförtsch, Waldemar A.
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004947962
Saved in:
28
Customer confusion in service-to-business markets : foundations and first empirical results
Lakotta, Jan
;
Jacob, Frank
-
2008
Persistent link: https://www.econbiz.de/10013433065
Saved in:
29
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004920166
Saved in:
30
Business-to-Business-Marketing
Godefroid, Peter
-
2003
-
3. Aufl.
Persistent link: https://www.econbiz.de/10001768515
Saved in:
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