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~person:"Grönroos, Christian"
~person:"Hunt, Shelby D."
~source:"econis"
~subject:"Innovation"
~subject:"Marketingtheorie"
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Innovation
Marketingtheorie
Marketingmanagement
32
Marketing management
31
Marketing theory
12
Marketing
9
Beziehungsmarketing
8
Relationship marketing
8
Marketing strategy
6
Strategic management
4
Strategic marketing
4
Strategisches Management
4
Communication
3
Competitive advantage
3
Dienstleistungsmarketing
3
Kommunikation
3
Resource-advantage theory
3
Services marketing
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marketing strategy
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2
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history of marketing
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2010
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Advertising
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Grönroos, Christian
Hunt, Shelby D.
Kotler, Philip
26
Homburg, Christian
15
Keller, Kevin Lane
15
Sheth, Jagdish N.
14
Perreault, William D.
9
Kleinaltenkamp, Michael
8
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Krohmer, Harley
7
O'Cass, Aron
7
Stern, Scott
7
Tadajewski, Mark
7
Trajtenberg, Manuel
7
Wensley, Robin
7
Di Benedetto, C. Anthony
6
Hult, G. Tomas M.
6
Kumar, V.
6
Mullins, John W.
6
Zhang, Jing
6
Aghazadeh, Hashem
5
Bieger, Thomas
5
Bresnahan, Timothy F.
5
Cannon, Joseph P.
5
Helm, Roland
5
Herstatt, Cornelius
5
Pilarczyk, Bogna
5
Saran, Anshu
5
Baker, Stephen
4
Brem, Alexander
4
Bruhn, Manfred
4
Droge, Cornelia
4
Foroudi, Pantea
4
Freiling, Jörg
4
Hultink, Erik J.
4
Jaworski, Bernard J.
4
Kjellberg, Hans
4
Kohlbacher, Florian
4
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Svenska Handelshögskolan <Helsinki>
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AMS review : official publication of the Academy of Marketing Science
5
Journal of marketing management : MM
2
Meddelanden från Svenska Handelshögskolan
2
Journal of service management
1
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
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ECONIS (ZBW)
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1
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
2
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
3
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
4
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
Saved in:
5
Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele
;
Grönroos, Christian
- In:
Journal of service management
26
(
2015
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
Saved in:
6
The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
Saved in:
7
Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
Saved in:
8
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
9
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
10
Explaining empirically successful marketing theories : the inductive realist model, approximate truth, and market orientation
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009678944
Saved in:
1
2
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