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~person:"Grönroos, Christian"
~person:"Layton, Roger A."
~person:"Meffert, Heribert"
~person:"Pedeliento, Giuseppe"
~person:"Shaw, Eric H."
~subject:"Bibliometrics"
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Search: subject:"Marketingtheorie"
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Bibliometrics
Marketingtheorie
68
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13
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13
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10
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Grönroos, Christian
Layton, Roger A.
Meffert, Heribert
Pedeliento, Giuseppe
Shaw, Eric H.
Tadajewski, Mark
14
Stremersch, Stefan
6
Lehmann, Donald R.
4
Roberts, John H.
4
Bruhn, Manfred
3
Hunt, Shelby D.
3
Jones, D. G. Brian
3
Katrichis, Jerome M.
3
Kayande, Ujwal
3
LaPlaca, Peter J.
3
Andreini, Daniela
2
Bode, Matthias
2
Brown, Stephen
2
Dant, Rajiv P.
2
Graf, Albert
2
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2
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2
Lindgreen, Adam
2
Maas, Peter
2
Morgan, Robert
2
Polonsky, Michael J.
2
Shankar, Venkatesh
2
Solerio, Chiara
2
Stewart, David W.
2
Tzempelikos, Nektarios
2
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2
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Zarantonello, Lia
2
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1
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1
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Alexander Joseph Ibnu Wibowo
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Journal of business research : JBR
2
Journal of historical research in marketing
2
Journal of marketing management : MM
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ECONIS (ZBW)
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1
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
2
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
3
Marketing strategy : from the origin of the concept to the develoment of a conceptual framework
Shaw, Eric H.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 30-55
Persistent link: https://www.econbiz.de/10009506466
Saved in:
4
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
Saved in:
5
Honoring Donald F. Dixon
Shaw, Eric H.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008936954
Saved in:
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