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~person:"Grönroos, Christian"
~person:"Petersen, J. Andrew"
~person:"Venkatesan, Rajkumar"
~subject:"Communicating value"
~subject:"Kundenwert"
~subject:"Messung"
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Search: subject:"customer lifetime value"
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Communicating value
Kundenwert
Messung
Customer value
23
Beziehungsmarketing
18
Relationship marketing
18
Betriebliche Wertschöpfung
6
Value creation
6
Marketing management
5
Marketingmanagement
5
Measurement
4
Service-Dominant Logic
4
Service-dominant logic
4
B-to-B-Marketing
3
Business-to-business marketing
3
Consumer behaviour
3
Customer service
3
Konsumentenverhalten
3
Kundenservice
3
Services
3
customer lifetime value
3
Beschwerdemanagement
2
Complaint management
2
Customer integration
2
Dienstleistung
2
Dienstleistungsmarketing
2
Forecasting model
2
Kundenintegration
2
Marketing theory
2
Marketingtheorie
2
Performance measurement
2
Performance-Messung
2
Prognoseverfahren
2
Service logic
2
Services marketing
2
USA
2
United States
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Viral marketing
2
Virales Marketing
2
field experiment
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Undetermined
6
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Article
22
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1
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19
Aufsatz in Zeitschrift
19
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3
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English
22
German
1
Author
All
Grönroos, Christian
Petersen, J. Andrew
Venkatesan, Rajkumar
Kumar, V.
36
Madhani, Pankaj M.
16
Eggert, Andreas
15
Skiera, Bernd
15
Kleinaltenkamp, Michael
13
Ko, Eunju
13
Verhoef, Peter C.
13
Bauer, Hans H.
12
Wiesel, Thorsten
12
Fader, Peter
11
Hammerschmidt, Maik
11
Kim, Kyung Hoon
11
Frow, Pennie
10
Gallarza, Martina G.
10
Helm, Sabrina
10
Keränen, Joona
10
Maas, Peter
10
Matzler, Kurt
10
Gil Saura, Irene
9
Gupta, Sunil
9
Günter, Bernd
9
Heinonen, Kristina
9
Bruhn, Manfred
8
Glady, Nicolas
8
Homburg, Christian
8
Krafft, Manfred
8
Mengen, Andreas
8
Neslin, Scott A.
8
Payne, Adrian
8
Rajagopal
8
Saarijärvi, Hannu
8
Becker, Roman
7
Daschmann, Gregor
7
Hadwich, Karsten
7
Lehmann, Donald R.
7
Rust, Roland T.
7
Ulaga, Wolfgang
7
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Svenska Handelshögskolan <Helsinki>
1
Published in...
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Journal of marketing
2
Journal of the Academy of Marketing Science
2
MSI reports : working paper series
2
Customer engagement marketing
1
European journal of marketing : EJM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of creating value
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of service management
1
Journal of service research : JSR
1
Managing service quality : MSQ ; an international journal
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Meddelanden från Svenska Handelshögskolan
1
The Routledge handbook of service research insights and ideas
1
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ECONIS (ZBW)
23
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1
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10
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23
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date (oldest first)
1
Conceptualizing value creation in the platform era
Wichmann, Julian R. K.
;
Reinartz, Werner J.
; …
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10014581504
Saved in:
2
Understanding the value process : value creation in a luxury service context
Holmqvist, Jonas
;
Visconti, Luca M.
;
Grönroos, Christian
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 114-126
Persistent link: https://www.econbiz.de/10012417106
Saved in:
3
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
4
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
5
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
6
Managing product returns within the customer value framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
Persistent link: https://www.econbiz.de/10011739845
Saved in:
7
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
8
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
9
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
10
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
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