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~person:"Grönroos, Christian"
~person:"Petersen, J. Andrew"
~subject:"Communicating value"
~subject:"Dienstleistung"
~subject:"Kundenwert"
~subject:"Messung"
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Search: subject:"customer lifetime value"
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Communicating value
Dienstleistung
Kundenwert
Messung
Customer value
15
Beziehungsmarketing
10
Relationship marketing
10
Betriebliche Wertschöpfung
5
Marketing management
5
Marketingmanagement
5
Value creation
5
Service-Dominant Logic
4
Service-dominant logic
4
Customer service
3
Kundenservice
3
Services
3
Beschwerdemanagement
2
Complaint management
2
Consumer behaviour
2
Dienstleistungsmarketing
2
Konsumentenverhalten
2
Marketing theory
2
Marketingtheorie
2
Measurement
2
Service logic
2
Services marketing
2
Viral marketing
2
Virales Marketing
2
Allocation
1
Allokation
1
B-to-B-Marketing
1
Beyond offering value propositions
1
Business-to-business marketing
1
Communication
1
Consumer value
1
Consumer-dominant logic
1
Customer acquisition
1
Customer centricity
1
Customer integration
1
Customer resource integration
1
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Article
14
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1
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11
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11
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3
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3
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Language
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English
14
German
1
Author
All
Grönroos, Christian
Petersen, J. Andrew
Kumar, V.
36
Madhani, Pankaj M.
16
Eggert, Andreas
15
Skiera, Bernd
15
Kleinaltenkamp, Michael
13
Ko, Eunju
13
Verhoef, Peter C.
13
Bauer, Hans H.
12
Wiesel, Thorsten
12
Fader, Peter
11
Hammerschmidt, Maik
11
Kim, Kyung Hoon
11
Frow, Pennie
10
Gallarza, Martina G.
10
Helm, Sabrina
10
Keränen, Joona
10
Maas, Peter
10
Matzler, Kurt
10
Gil Saura, Irene
9
Gupta, Sunil
9
Günter, Bernd
9
Heinonen, Kristina
9
Bruhn, Manfred
8
Glady, Nicolas
8
Homburg, Christian
8
Krafft, Manfred
8
Mengen, Andreas
8
Neslin, Scott A.
8
Payne, Adrian
8
Rajagopal
8
Saarijärvi, Hannu
8
Venkatesan, Rajkumar
8
Becker, Roman
7
Daschmann, Gregor
7
Hadwich, Karsten
7
Lehmann, Donald R.
7
Rust, Roland T.
7
Ulaga, Wolfgang
7
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Svenska Handelshögskolan <Helsinki>
1
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Journal of marketing
2
Customer engagement marketing
1
European journal of marketing : EJM
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research : JMR
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
Meddelanden från Svenska Handelshögskolan
1
The Routledge handbook of service research insights and ideas
1
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ECONIS (ZBW)
15
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1
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10
of
15
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date (oldest first)
1
Understanding the value process : value creation in a luxury service context
Holmqvist, Jonas
;
Visconti, Luca M.
;
Grönroos, Christian
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 114-126
Persistent link: https://www.econbiz.de/10012417106
Saved in:
2
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
3
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
4
Managing product returns within the customer value framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
Persistent link: https://www.econbiz.de/10011739845
Saved in:
5
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
6
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
7
Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
8
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
9
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
10
Critical service logic : making sense of value creation and co-creation
Grönroos, Christian
;
Voima, Päivi
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10009736682
Saved in:
1
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