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~person:"Grönroos, Christian"
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Search: subject_exact:"Customer+relationship+management"
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Beziehungsmarketing
26
Relationship marketing
26
Dienstleistungsmarketing
10
Services marketing
10
Lieferantenmanagement
9
Supplier relationship management
9
Marketing
8
Marketing management
8
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8
Marketingmanagement
8
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8
Betriebliche Wertschöpfung
6
Value creation
6
Beziehungsmanagement
5
Dienstleistung
5
Kundenmanagement
5
Customer value
4
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Kundenwert
4
Communication
3
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Services
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B-to-B-Marketing
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Business process management
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Business-to-business
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English
31
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Grönroos, Christian
Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
81
Huber, Frank
56
Verhoef, Peter C.
56
Han, Heesup
54
Bauer, Hans H.
51
Hollebeek, Linda D.
51
Smith, Alan D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Mattila, Anna S.
38
Gil Saura, Irene
37
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Wiedmann, Klaus-Peter
34
Eggert, Andreas
33
Georgi, Dominik
33
Helmke, Stefan
32
Reichwald, Ralf
32
Thaichon, Park
32
Töpfer, Armin
32
Van den Poel, Dirk
32
Hadwich, Karsten
31
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Schüller, Anne M.
30
Sheth, Jagdish N.
30
Svensson, Göran
30
Belz, Christian
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Evanschitzky, Heiner
28
Günter, Bernd
28
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Svenska Handelshögskolan <Helsinki>
1
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Meddelanden från Svenska Handelshögskolan
5
The journal of services marketing
3
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
A reader in marketing communications
1
Corporate brand and corporate reputation
1
Handbook of relationship marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing communications
1
Journal of service management
1
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Managing service quality : MSQ ; an international journal
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The journal of business & industrial marketing
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ECONIS (ZBW)
28
USB Cologne (EcoSocSci)
3
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1
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
2
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
3
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
4
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
5
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
6
Relationship marketing readiness : theoretical background and measurement directions
Grönroos, Christian
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
Saved in:
7
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
Saved in:
8
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
9
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
10
Service management and marketing : managing the service profit logic
Grönroos, Christian
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10013546911
Saved in:
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