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~person:"Grahsl, Isabella"
~person:"Grewal, Dhruv"
~person:"Hunt, Shelby D."
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
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Marketingtheorie
Relationship marketing
Marketingmanagement
29
Marketing management
28
Marketing theory
9
Marketing
8
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7
Beziehungsmarketing
4
Strategic management
4
Strategic marketing
4
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4
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marketing strategy
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Consumer behaviour
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history of marketing
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Grahsl, Isabella
Grewal, Dhruv
Hunt, Shelby D.
Homburg, Christian
31
Kotler, Philip
26
Bruhn, Manfred
21
Kumar, V.
19
Keller, Kevin Lane
16
Sheth, Jagdish N.
16
Kleinaltenkamp, Michael
14
Grönroos, Christian
11
Perreault, William D.
9
Terho, Harri
9
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Tadajewski, Mark
8
Verhoef, Peter C.
8
Walker, Orville C.
8
Bauer, Hans H.
7
Krohmer, Harley
7
Lehmann, Donald R.
7
Palmatier, Robert W.
7
Wensley, Robin
7
Wilde, Klaus D.
7
Aghazadeh, Hashem
6
Fink, Klaus-J.
6
Hollensen, Svend
6
Knittel, Christopher R.
6
Mullins, John W.
6
Neslin, Scott A.
6
Payne, Adrian
6
Petersen, J. Andrew
6
Quach, Sara
6
Stango, Victor
6
Cannon, Joseph P.
5
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Krafft, Manfred
5
Lindgreen, Adam
5
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American Marketing Association
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Winter Educators' Conference <1998, Austin, Tex.>
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AMS review : official publication of the Academy of Marketing Science
5
Journal of marketing management : MM
2
Customer relationship management in electronic markets
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Proceedings series / American Marketing Association
1
Schriftenreihe des Energie-Forschungszentrums Niedersachsen
1
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ECONIS (ZBW)
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1
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
2
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
3
Marketing
Grewal, Dhruv
;
Levy, Michael
-
2018
-
Sixth edition
Persistent link: https://www.econbiz.de/10011576031
Saved in:
4
Commentary: advancing marketing strategy in the marketing discipline and beyond
Jaworski, Bernard J.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 63-70
Persistent link: https://www.econbiz.de/10011883311
Saved in:
5
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
6
Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 52-66
Persistent link: https://www.econbiz.de/10011741534
Saved in:
7
The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societal welfare
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 61-77
Persistent link: https://www.econbiz.de/10011429264
Saved in:
8
Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
Saved in:
9
Identifikation und Erschließung innovativer Wachstumspotenziale von Energieversorgungsunternehmen im Privatkundensegment
Grahsl, Isabella
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011343223
Saved in:
10
Explaining empirically successful marketing theories : the inductive realist model, approximate truth, and market orientation
Hunt, Shelby D.
- In:
AMS review : official publication of the Academy of …
2
(
2012
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009678944
Saved in:
1
2
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