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~person:"Grahsl, Isabella"
~person:"Sheth, Jagdish N."
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Relationship marketing"
~subject:"Unternehmenswachstum"
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Marketingtheorie
Relationship marketing
Unternehmenswachstum
Marketing management
42
Marketingmanagement
42
Marketing theory
13
Consumer behaviour
10
Konsumentenverhalten
10
Marketing
9
Beziehungsmarketing
6
Marktforschung
4
Rajan Varadarajan
4
Theorie
4
Theory
4
Emerging economies
3
International marketing
3
Internationales Marketing
3
Market research
3
Schwellenländer
3
Strategic management
3
Strategisches Management
3
Competitive strategy
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Emerging markets
2
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2
Nachhaltige Entwicklung
2
Reform
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Scientific method
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Sustainable development
2
Wettbewerbsstrategie
2
Wissenschaftliche Methode
2
29.03.1996
1
Absatz
1
Absatzweg
1
Acceptability
1
Accessibility
1
Affordability
1
Awareness
1
B-to-B-Marketing
1
Betriebsfinanzwirtschaft
1
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5
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6
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Sammelwerk
4
Mehrbändiges Werk
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Multi-volume publication
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English
16
German
1
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Grahsl, Isabella
Sheth, Jagdish N.
Homburg, Christian
31
Kotler, Philip
26
Bruhn, Manfred
21
Kumar, V.
20
Keller, Kevin Lane
16
Kleinaltenkamp, Michael
14
Grönroos, Christian
11
Perreault, William D.
9
Terho, Harri
9
Kuß, Alfred
8
McCarthy, Edmund Jerome
8
Tadajewski, Mark
8
Verhoef, Peter C.
8
Walker, Orville C.
8
Bauer, Hans H.
7
Hunt, Shelby D.
7
Krohmer, Harley
7
Lehmann, Donald R.
7
Palmatier, Robert W.
7
Wensley, Robin
7
Wilde, Klaus D.
7
Aghazadeh, Hashem
6
Fink, Klaus-J.
6
Hollensen, Svend
6
Knittel, Christopher R.
6
Laukkanen, Tommi
6
Mullins, John W.
6
Neslin, Scott A.
6
Payne, Adrian
6
Petersen, J. Andrew
6
Quach, Sara
6
Stango, Victor
6
Cannon, Joseph P.
5
Casidy, Riza
5
Finne, Åke
5
Grewal, Dhruv
5
Gupta, Sunil
5
Hippner, Hajo
5
Krafft, Manfred
5
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Legends in marketing
10
AMS review : official publication of the Academy of Marketing Science
1
Handbook of relationship marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Schriftenreihe des Energie-Forschungszentrums Niedersachsen
1
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ECONIS (ZBW)
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1
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
2
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
3
Marketing strategy
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337120
Saved in:
4
Identifikation und Erschließung innovativer Wachstumspotenziale von Energieversorgungsunternehmen im Privatkundensegment
Grahsl, Isabella
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011343223
Saved in:
5
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
6
The 4A's of marketing : creating value for customers, company and society
Sheth, Jagdish N.
;
Sisodia, Rajendra
-
2012
Persistent link: https://www.econbiz.de/10009502564
Saved in:
7
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
8
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
9
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
10
Marketing research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
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