//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Greenwell, T. Christopher"
~person:"Parganas, Petros"
~person:"Ratten, Vanessa"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportmarketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Sportmarketing
30
Sports marketing
30
Sport
16
Consumer behaviour
15
Konsumentenverhalten
15
Sports
15
Professional sports
12
Profisport
12
Sport organization
8
Sportorganisation
8
Brand management
6
Markenführung
6
Sponsoring
6
Sponsorship
6
Internet marketing
5
Online-Marketing
5
Brand image
4
Football
4
Fußball
4
Markenimage
4
Social Web
4
Social web
4
Sport event
4
Sport management
4
Sportmanagement
4
Sportveranstaltung
4
USA
4
United States
4
Advertising effects
3
Marketing management
3
Marketingmanagement
3
Welt
3
Werbewirkung
3
World
3
Arbeitsgruppe
2
Attitude
2
Ball game
2
Ballsport
2
Beziehungsmarketing
2
Digitalisierung
2
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
25
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
30
Author
All
Greenwell, T. Christopher
Parganas, Petros
Ratten, Vanessa
Nufer, Gerd
48
Bühler, André W.
27
Funk, Daniel C.
24
Kunkel, Thilo
22
Ko, Yong Jae
21
Biscaia, Rui
19
Desbordes, Michel
19
McDonald, Heath
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
Zhang, James J.
17
Heere, Bob
16
Pedersen, Paul M.
16
Drayer, Joris
15
Dwyer, Brendan
15
O'Reilly, Norm
15
Chadwick, Simon
14
Jensen, Jonathan A.
14
Kim, Yu Kyoum
14
Kwak, Dae Hee
14
Uhrich, Sebastian
14
Doyle, Jason P.
13
James, Jeffrey D.
13
Shapiro, Stephen L.
13
Byon, Kevin K.
12
Bühler, André
12
Inoue, Yuhei
12
Woratschek, Herbert
12
Ballouli, Khalid
11
Cobbs, Joe
11
Koronios, Konstantinos
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Budzinski, Oliver
10
Chanavat, Nicolas
10
Dickson, Geoff
10
Filo, Kevin
10
Richelieu, André
10
more ...
less ...
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
3
Asia Pacific journal of marketing and logistics
2
European Sport management quarterly : ESMQ
2
The journal of business & industrial marketing
2
Developing digital marketing : relationship perspectives
1
Entrepreneurial Innovation : Strategy and Competition Aspects
1
European journal of international management : EJIM
1
International entrepreneurship and management journal
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Marketing intelligence & planning
1
Sport, Business and Management : an international journal ; SBM
1
The international journal of entrepreneurship and innovation
1
The journal of brand management : an international journal
1
The journal of high technology management research
1
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
2
Sustainable entrepreneurship and marketing strategy : exploring the consumer "attitude-behavioural intention" gap in the sport sponsorship context
Konstantino, Koronios
;
Lazaros, Ntasis
;
Panagiotis, …
- In:
Entrepreneurial Innovation : Strategy and Competition …
,
(pp. 53-61)
.
2022
Persistent link: https://www.econbiz.de/10013342955
Saved in:
3
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
4
Special issue on: international sports management
Ratten, Vanessa
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012504413
Saved in:
5
An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment
Popp, Nels
;
Shapiro, Stephen L.
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10012815600
Saved in:
6
Sport, fitness, and lifestyle entrepreneurship
Jones, Paul
;
Ratten, Vanessa
;
Hayduk, Ted
- In:
International entrepreneurship and management journal
16
(
2020
)
3
,
pp. 783-793
Persistent link: https://www.econbiz.de/10012292446
Saved in:
7
Online technologies and sports : a new era for sponsorship
Koronios, Konstantinos
;
Dimitropoulos, Panagiotis
; …
- In:
The journal of high technology management research
31
(
2020
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012253886
Saved in:
8
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
9
Sports innovation management
Ratten, Vanessa
-
2018
Persistent link: https://www.econbiz.de/10012000286
Saved in:
10
Branding in pictures : using instagram as a brand management tool in professional team sport organisations
Anagnostopoulos, Christos
;
Parganas, Petros
;
Chadwick, Simon
- In:
European Sport management quarterly : ESMQ
18
(
2018
)
4
,
pp. 413-438
Persistent link: https://www.econbiz.de/10011915244
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->