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~person:"Gretzel, Ulrike"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Facebook"
~subject:"Online-Marketing"
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Facebook
Online-Marketing
Social Web
37
Social web
37
Internet marketing
20
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
12
Markenführung
12
Beziehungsmarketing
11
Relationship marketing
11
Brand image
8
Holiday behaviour
8
Markenimage
8
Tourism industry
8
Tourismus
8
Tourismuswirtschaft
8
Urlaubsverhalten
8
Viral marketing
8
Virales Marketing
8
Tourism
7
Emotion
5
social media
5
Brand
4
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
Markenartikel
4
Public relations
4
Virtual reality
4
Virtuelle Realität
4
Web 2.0 technologies
4
Web 2.0-Technologien
4
Web analytics
4
Webanalyse
4
Öffentlichkeitsarbeit
4
Business model
3
Customer integration
3
Geschäftsmodell
3
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17
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English
21
Author
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Gretzel, Ulrike
Loureiro, Sandra Maria Correia
Dwivedi, Yogesh Kumar
17
Law, Chun Hung Roberts
14
Ozuem, Wilson
14
Filieri, Raffaele
13
Rita, Paulo
13
Sabatini, Fabio
13
Harrigan, Paul
12
Kreutzer, Ralf T.
12
Hajli, Nick
11
Karjaluoto, Heikki
11
Schweidel, David A.
11
Scott, David Meerman
11
Bigné Alcañiz, J. Enrique
10
Hollebeek, Linda D.
10
Martínez-López, Francisco J.
10
Stephen, Andrew T.
10
Choi, Yung Kyun
9
Kumar, Vikas
9
Schivinski, Bruno
9
Tan, Yong
9
Beilharz, Felix
8
Fogel, Joshua
8
Hennig-Thurau, Thorsten
8
Hinson, Robert
8
Moe, Wendy W.
8
Rana, Nripendra P.
8
Seo, Yuri
8
Skiera, Bernd
8
Thaichon, Park
8
Tuten, Tracy L.
8
Yoon, Sukki
8
Ahuja, Vandana
7
Bilgihan, Anil
7
Bowen, Gordon
7
Constantinides, Efthymios
7
Grewal, Dhruv
7
Haenlein, Michael
7
Hoffman, Donna L.
7
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Journal of promotion management : innovations in planning and applied research
4
International journal of internet marketing and advertising : IJIMA
2
Journal of promotion management : JPM
2
New directions in tourism analysis
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of consumer studies
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
New Directions in Tourism Analysis
1
New Directions in Tourism Analysis Ser.
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism management : research, policies, practice
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
21
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1
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
2
Influencers & creators : business, culture and practice
Kozinets, Robert V.
;
Gretzel, Ulrike
;
Gambetti, Rossella
-
2023
Persistent link: https://www.econbiz.de/10014305991
Saved in:
3
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
4
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
5
Instagram travel influencers in #quarantine : communicative practices and roles during COVID-19
Femenia-Serra, Francisco
;
Gretzel, Ulrike
; …
- In:
Tourism management : research, policies, practice
89
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013325963
Saved in:
6
Special issue on: strategic use of social media as a marketing tool
Athanasopoulou, Pinelopi
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012670649
Saved in:
7
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
8
Iranian heritage sites on social media
Zarezadeh, Zohreh
;
Gretzel, Ulrike
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
2/3
,
pp. 345-357
Persistent link: https://www.econbiz.de/10012438176
Saved in:
9
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
10
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
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