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~person:"Grewal, Dhruv"
~person:"Homburg, Christian"
~person:"Krafft, Manfred"
~person:"Van den Poel, Dirk"
~subject:"Lieferantenmanagement"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
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Search: subject:"Beziehungsmarketing"
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Lieferantenmanagement
Beziehungsmarketing
88
Relationship marketing
88
Consumer behaviour
25
Konsumentenverhalten
25
Theorie
21
Theory
21
Deutschland
18
Germany
18
Supplier relationship management
17
Marketing management
15
Marketingmanagement
15
Einzelhandel
13
Retail trade
13
Customer satisfaction
10
Kundenzufriedenheit
10
Kundenbindung
9
B-to-B-Marketing
8
Business-to-business marketing
8
Salespeople
8
Verkaufspersonal
8
Beziehungsmanagement
7
Internet marketing
7
Marketing-Mix
7
Online-Marketing
7
Beschwerdemanagement
5
Complaint management
5
Customer value
5
Dienstleistungsqualität
5
Firm performance
5
Kundenmanagement
5
Kundenwert
5
Management
5
Service quality
5
Social Web
5
Social web
5
USA
5
United States
5
Unternehmenserfolg
5
Erfolgsfaktor
4
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Article
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Aufsatz in Zeitschrift
Aufsatzsammlung
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11
Collection of articles of several authors
7
Sammelwerk
7
Handbook
6
Handbuch
6
Graue Literatur
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5
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4
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German
9
English
9
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Grewal, Dhruv
Homburg, Christian
Krafft, Manfred
Van den Poel, Dirk
Svensson, Göran
22
Bruhn, Manfred
11
Naudé, Peter
10
Mostert, Pierre
9
La Rocca, Antonella
8
Casidy, Riza
7
Friend, Scott B.
7
Gil Saura, Irene
7
Mysen, Tore
7
Palmatier, Robert W.
7
Aykol, Bilge
6
Henneberg, Stephan
6
Keränen, Joona
6
Kleinaltenkamp, Michael
6
Mangus, Stephanie M.
6
Mpinganjira, Mercy
6
Nyadzayo, Munyaradzi W.
6
Scheer, Lisa K.
6
Snehota, Ivan
6
Wang, Yonggui
6
Edvardsson, Bo
5
Folse, Judith Anne Garretson
5
Gligor, David M.
5
Grönroos, Christian
5
Guo, Chiquan
5
Huang, Ying
5
Jacob, Frank
5
Lacoste, Sylvie
5
Leonidou, Leonidas C.
5
Prior, Daniel D.
5
Roberts-Lombard, Mornay
5
Schwepker, Charles H. <Jr.>
5
Sharma, Piyush
5
Thaichon, Park
5
Ulaga, Wolfgang
5
Wang, Yong Jian
5
Zhang, Chuang
5
Abosag, Ibrahim
4
Andersen, Poul Houman
4
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Journal of the Academy of Marketing Science
3
Journal of marketing
2
Die Betriebswirtschaft : DBW
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of retailing
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
17
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1
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10
of
17
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date (oldest first)
1
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
2
Store manager-store performance relationship : a research note
Arnold, Todd J.
;
Grewal, Dhruv
;
Motyka, Scott
;
Kim, Namwoon
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10012102988
Saved in:
3
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
Saved in:
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
ed.
)
-
2017
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011570356
Saved in:
5
Social influence in the adoption of a B2B loyalty program : the role of elite status members
Viswanathan, Vijay
;
Sesé, F. Javier
;
Krafft, Manfred
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 901-918
Persistent link: https://www.econbiz.de/10011792412
Saved in:
6
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
7
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
8
Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian
;
Stierl, Marcel
;
Bornemann, Torsten
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
Saved in:
9
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
10
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
contributor
)
-
2013
-
8., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010210357
Saved in:
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