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~person:"Grewal, Dhruv"
~person:"Kumar, V."
~person:"Nyadzayo, Munyaradzi W."
~subject:"Relationship marketing"
~subject:"Simulation"
~subject:"Unternehmensdienstleistung"
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Search: subject:"B-to-B-Marketing"
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Relationship marketing
Simulation
Unternehmensdienstleistung
B-to-B-Marketing
21
Business-to-business marketing
21
Beziehungsmarketing
12
Lieferantenmanagement
11
Supplier relationship management
11
Brand management
5
Markenführung
5
Brand image
4
Consumer behaviour
4
Customer value
4
Konsumentenverhalten
4
Kundenwert
4
Markenimage
4
B2B branding
2
Business services
2
E-commerce
2
Electronic Commerce
2
Emerging economies
2
Emerging markets
2
Franchisor competence
2
Freie Berufe
2
KMU
2
Marketing management
2
Marketingmanagement
2
Performance measurement
2
Performance-Messung
2
Professional service firms
2
Professional services
2
SME
2
Schwellenländer
2
Allocation
1
Allokation
1
B2B
1
B2B brand loyalty
1
B2B customer engagement
1
B2B customer identification
1
B2B disruptions
1
B2B marketing
1
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14
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13
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13
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1
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English
15
Author
All
Grewal, Dhruv
Kumar, V.
Nyadzayo, Munyaradzi W.
Kleinaltenkamp, Michael
11
Svensson, Göran
11
Kowalkowski, Christian
9
Ulaga, Wolfgang
8
Casidy, Riza
7
Naudé, Peter
7
Schmitz, Christian
7
Terho, Harri
7
Keränen, Joona
6
La Rocca, Antonella
6
Andersen, Poul Houman
5
Grewal, Rajdeep
5
Itani, Omar S.
5
Ivens, Björn Sven
5
Schwepker, Charles H. <Jr.>
5
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Holmlund, Maria
4
Homburg, Christian
4
Jacob, Frank
4
Jalkala, Anne
4
Krafft, Manfred
4
Raddats, Chris
4
Rodriguez, Michael
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Akrout, Houcine
3
Alavi, Sascha
3
Barry, James M.
3
Baxter, Roger
3
Biggemann, Sergio
3
Cabanelas, Pablo
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
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Industrial marketing management : the international journal for industrial and high-tech firms
5
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of business-to-business marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
15
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1
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
2
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
3
Customer identification : the missing link between relationship quality and supplier performance
Mohan, Mayoor
;
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 220-232
Persistent link: https://www.econbiz.de/10013206320
Saved in:
4
B2B purchase engagement : examining the key drivers and outcomes in professional services
Nyadzayo, Munyaradzi W.
;
Casidy, Riza
;
Thaichon, Park
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 197-208
Persistent link: https://www.econbiz.de/10012212139
Saved in:
5
The determinants of franchise brand loyalty in B2B markets : an emerging market perspective
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 435-445
Persistent link: https://www.econbiz.de/10011855371
Saved in:
6
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
7
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
Saved in:
8
The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services
Casidy, Riza
;
Nyadzayo, Munyaradzi W.
;
Mohan, Mayoor
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011887280
Saved in:
9
Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior
Nyadzayo, Munyaradzi W.
;
Matanda, Margaret J.
;
Ewing, …
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 163-174
Persistent link: https://www.econbiz.de/10011447509
Saved in:
10
B2B channel partner programs : disentangling indebtedness from gratiude
Pelser, Jan
;
Ruyter, Ko de
;
Wetzels, Martin
;
Grewal, Dhruv
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 660-678
Persistent link: https://www.econbiz.de/10011422468
Saved in:
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