//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Grewal, Dhruv"
~person:"Kumar, V."
~subject:"Allokation"
~subject:"Relationship marketing"
~subject:"Simulation"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Allokation
Relationship marketing
Simulation
B-to-B-Marketing
13
Business-to-business marketing
13
Beziehungsmarketing
6
Lieferantenmanagement
5
Supplier relationship management
5
Customer value
4
Kundenwert
4
Brand management
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Performance measurement
2
Performance-Messung
2
Allocation
1
B2B disruptions
1
B2B marketing
1
B2B markets
1
B2B relationships
1
Bayes-Statistik
1
Bayesian inference
1
Betriebliches Bildungsmanagement
1
Brand equity
1
Brand image
1
Business-to-business channels
1
Buyer acceptance
1
Channel partner relationships
1
Climate change
1
Climate change risk
1
Conceptual framework
1
Customer acquisition
1
Direct marketing
1
Direktmarketing
1
Disengagement
1
Distribution channel
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Economic policy
1
Economic policy uncertainty
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
8
Aufsatz im Buch
1
Book section
1
Festschrift
1
Language
All
English
8
Author
All
Grewal, Dhruv
Kumar, V.
Svensson, Göran
11
Kowalkowski, Christian
7
Terho, Harri
7
Keränen, Joona
6
Naudé, Peter
6
Casidy, Riza
5
Itani, Omar S.
5
Schwepker, Charles H. <Jr.>
5
Andersen, Poul Houman
4
Burton, Jamie
4
Bush, Alan J.
4
Gil Saura, Irene
4
Good, Megan C.
4
Jalkala, Anne
4
La Rocca, Antonella
4
Nyadzayo, Munyaradzi W.
4
Raddats, Chris
4
Rodriguez, Michael
4
Ulaga, Wolfgang
4
Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
3
Barry, James M.
3
Chatterjee, Sheshadri
3
Echchakoui, Saïd
3
Eggert, Andreas
3
Grewal, Rajdeep
3
Guo, Chiquan
3
Huang, Ying
3
Høgevold, Nils
3
Høgevold, Nils M.
3
Ivens, Björn Sven
3
Kalra, Ashish
3
Karjaluoto, Heikki
3
Krafft, Manfred
3
Krishnan, Vijaykumar
3
Lacoste, Sylvie
3
Lawrence, Justin M.
3
more ...
less ...
Published in...
All
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
2
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
3
Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
Saved in:
4
B2B channel partner programs : disentangling indebtedness from gratiude
Pelser, Jan
;
Ruyter, Ko de
;
Wetzels, Martin
;
Grewal, Dhruv
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 660-678
Persistent link: https://www.econbiz.de/10011422468
Saved in:
5
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
6
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
7
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
8
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->