//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Grewal, Dhruv"
~person:"Link, Jörg"
~person:"Mattila, Anna S."
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Beziehungsmarketing
82
Consumer behaviour
44
Konsumentenverhalten
44
Customer satisfaction
24
Kundenzufriedenheit
24
Dienstleistungsqualität
21
Service quality
21
Beschwerdemanagement
16
Complaint management
16
Einzelhandel
13
Retail trade
13
Lieferantenmanagement
10
Supplier relationship management
10
Kundenbindungsprogramm
7
Loyalty program
7
Mobile Marketing
7
Mobile marketing
7
Theorie
7
Theory
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Customer service
6
Kundenservice
6
Online-Marketing
6
USA
6
United States
6
Computer-assisted marketing
5
Gastronomie
5
IT-gestütztes Marketing
5
Internet marketing
5
Marketing management
5
Marketingmanagement
5
Restaurant industry
5
Controlling
4
E-commerce
4
Electronic Commerce
4
Management control
4
Online retailing
4
Online-Handel
4
more ...
less ...
Online availability
All
Undetermined
35
Free
3
Type of publication
All
Article
76
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
62
Aufsatz in Zeitschrift
62
Aufsatz im Buch
15
Book section
15
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Reprint
1
Sammlung
1
more ...
less ...
Language
All
English
66
German
16
Author
All
Grewal, Dhruv
Link, Jörg
Mattila, Anna S.
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Quach, Sara
26
more ...
less ...
Published in...
All
International journal of hospitality management
9
Journal of retailing
9
The journal of services marketing
6
Journal of business research : JBR
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of the Academy of Marketing Science
4
Journal of hospitality marketing & management
3
Cornell hospitality quarterly : CQ
2
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
MSI reports : working paper series
2
Services marketing quarterly
2
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Customer relationship management in electronic markets
1
E-Business & Controlling : Einordnung, Umsetzung, externe Sichtweise, funktionales E-Controlling
1
Electronic commerce : Grundlagen und Perspektiven
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of hospitality marketing management
1
Handbook of research on customer engagement
1
Handbook of research on mobile marketing management
1
Handbuch Multi-Channel-Marketing
1
Handbuch Telekommunikation und Wirtschaft : volkswirtschaftliche und betriebswirtschaftliche Perspektiven
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of service management
1
Journal of service research : JSR
1
Kundenabwanderung : Früherkennung, Prävention, Kundenrückgewinnung ; mit erfolgreichen Praxisbeispielen aus verschiedenen Branchen
1
Legends in marketing
1
Marketing-Controlling
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Strategien zur Schaffung und Erhaltung von Markenloyalität : [Markendialog ; Februar 1998]
1
The journal of product & brand management
1
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
1
more ...
less ...
Source
All
ECONIS (ZBW)
82
Showing
1
-
10
of
82
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
4
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
5
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
6
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
7
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
8
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
9
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
10
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->