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~person:"Grewal, Dhruv"
~source:"econis"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Working Paper"
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| 7 applied filters
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Subject
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Beziehungsmarketing
Relationship marketing
26
Consumer behaviour
24
Konsumentenverhalten
24
Einzelhandel
19
Retail trade
19
Customer satisfaction
9
Kundenzufriedenheit
9
Marketing management
9
Marketingmanagement
9
Dienstleistungsqualität
8
Service quality
8
Internet marketing
7
Online-Marketing
7
Social Web
7
Social web
7
USA
7
United States
7
Ladengestaltung
6
Store design
6
Beschwerdemanagement
5
Complaint management
5
Online retailing
5
Online-Handel
5
Customer service
4
E-commerce
4
Electronic Commerce
4
Kundenservice
4
Lieferantenmanagement
4
Meta-Analyse
4
Meta-analysis
4
Supplier relationship management
4
Artificial intelligence
3
B-to-B-Marketing
3
Brand management
3
Business-to-business marketing
3
Competitive strategy
3
Digitalisierung
3
Digitization
3
Internet
3
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Undetermined
15
Free
2
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Article
25
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Aufsatz im Buch
Mehrbändiges Werk
Working Paper
Aufsatz in Zeitschrift
24
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Collection of articles written by one author
1
Reprint
1
Sammlung
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Language
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English
26
Author
All
Grewal, Dhruv
Homburg, Christian
74
Bruhn, Manfred
70
Kumar, V.
60
Han, Heesup
53
Hollebeek, Linda D.
46
Verhoef, Peter C.
44
Herrmann, Andreas
38
Gil Saura, Irene
37
Mattila, Anna S.
37
Huber, Frank
36
Bauer, Hans H.
35
Palmatier, Robert W.
33
Smith, Alan D.
33
Van den Poel, Dirk
32
Krafft, Manfred
30
Prentice, Catherine
30
Svensson, Göran
30
Loureiro, Sandra Maria Correia
29
Stauss, Bernd
29
Piller, Frank T.
28
Thaichon, Park
28
Evanschitzky, Heiner
27
Neslin, Scott A.
26
Quach, Sara
26
Stock-Homburg, Ruth
26
Walsh, Gianfranco
26
Georgi, Dominik
25
Agnihotri, Raj
24
Hippner, Hajo
24
Hyun, Sunghyup Sean
24
Karjaluoto, Heikki
24
Klaus, Philipp
24
Töpfer, Armin
24
Wilde, Klaus D.
24
Bang, Nguyen
23
Heinonen, Kristina
23
Reinartz, Werner J.
23
Ruyter, Ko de
23
Vrontis, Demetris
23
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Published in...
All
Journal of retailing
8
Journal of the Academy of Marketing Science
4
Journal of business research : JBR
2
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
MSI reports : working paper series
2
Customer relationship management in electronic markets
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of service research : JSR
1
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ECONIS (ZBW)
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26
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date (oldest first)
1
Customer experience
management
in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
5
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
6
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
7
Store manager-store performance relationship : a research note
Arnold, Todd J.
;
Grewal, Dhruv
;
Motyka, Scott
;
Kim, Namwoon
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10012102988
Saved in:
8
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
9
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
10
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
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