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~person:"Grewal, Dhruv"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~subject:"Viral marketing"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Markenimage
Viral marketing
Consumer behaviour
61
Konsumentenverhalten
61
Einzelhandel
23
Retail trade
23
Relationship marketing
14
Ladengestaltung
10
Store design
10
Preismanagement
9
Pricing strategy
9
Internet marketing
7
Online-Marketing
7
USA
7
United States
7
Dienstleistungsqualität
6
Service quality
6
Advertising effects
5
Emotion
5
Online retailing
5
Online-Handel
5
Preis
5
Price
5
Werbewirkung
5
Customer satisfaction
4
Einzelhandelspreis
4
Food retailing
4
Kundenzufriedenheit
4
Lebensmitteleinzelhandel
4
Meta-Analyse
4
Meta-analysis
4
Retail price
4
Social Web
4
Social web
4
Theorie
4
Theory
4
Brand management
3
Cognition
3
E-commerce
3
Electronic Commerce
3
Experiment
3
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1
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16
Aufsatz in Zeitschrift
16
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2
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2
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English
18
Author
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Grewal, Dhruv
Han, Heesup
54
Loureiro, Sandra Maria Correia
38
Hollebeek, Linda D.
35
Mattila, Anna S.
34
Bang, Nguyen
32
Phau, Ian
30
Diamantopoulos, Adamantios
26
Kumar, V.
23
Balaji, M. S.
22
Japutra, Arnold
22
Melewar, T. C.
22
Sarkar, Abhigyan
22
Sreejesh, S.
22
Filieri, Raffaele
21
Wong, IpKin Anthony
21
Ahn, Jiseon
20
Das, Gopal
20
Gil Saura, Irene
20
Klaus, Philipp
20
Park, Jungkun
20
Prentice, Catherine
20
Dwivedi, Yogesh Kumar
19
Paul, Justin
19
Rather, Raouf Ahmad
19
Veloutsou, Cleopatra
19
Verhoef, Peter C.
19
Gierl, Heribert
18
Khan, Imran
18
Pelsmacker, Patrick de
18
Romaniuk, Jenni
18
Walsh, Gianfranco
18
Bilgihan, Anil
17
Ekinci, Yuksel
17
Guzman, Francisco
17
Hyun, Sunghyup Sean
17
Ko, Eunju
17
Vrontis, Demetris
17
Casidy, Riza
16
Eisingerich, Andreas B
16
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Published in...
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Journal of retailing
5
Journal of the Academy of Marketing Science
4
Journal of business research : JBR
2
Customer relationship management in electronic markets
1
Handbook of research on customer engagement
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing
1
Journal of marketing research
1
MSI reports : working paper series
1
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ECONIS (ZBW)
18
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
3
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
4
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
5
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
6
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
7
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
8
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
9
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
10
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
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