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~person:"Grewal, Dhruv"
~subject:"Beziehungsmarketing"
~subject:"Portfolio selection"
~type_genre:"Article in journal"
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Beziehungsmarketing
Portfolio selection
Relationship marketing
24
Consumer behaviour
22
Konsumentenverhalten
22
Einzelhandel
16
Retail trade
16
Customer satisfaction
8
Kundenzufriedenheit
8
Internet marketing
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Social Web
7
Social web
7
Dienstleistungsqualität
6
Service quality
6
USA
6
United States
6
Beschwerdemanagement
5
Complaint management
5
Ladengestaltung
5
Store design
5
Customer service
4
Kundenservice
4
Lieferantenmanagement
4
Meta-Analyse
4
Meta-analysis
4
Online retailing
4
Online-Handel
4
Supplier relationship management
4
Artificial intelligence
3
B-to-B-Marketing
3
Brand management
3
Business-to-business marketing
3
Digitalisierung
3
Digitization
3
E-commerce
3
Electronic Commerce
3
Markenführung
3
Marketing
3
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23
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Article in journal
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24
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2
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2
Collection of articles of several authors
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English
24
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Grewal, Dhruv
Fabozzi, Frank J.
77
Han, Heesup
52
Kumar, V.
48
Wong, Wing Keung
48
Hollebeek, Linda D.
38
Satchell, Stephen
37
Mattila, Anna S.
36
Gil Saura, Irene
35
Verhoef, Peter C.
35
Hammoudeh, Shawkat
33
Korn, Ralf
33
Zaremba, Adam
33
Escobar, Marcos
31
Smith, Alan D.
31
Zagst, Rudi
31
Li, Duan
30
Palmatier, Robert W.
30
Platen, Eckhard
30
Prentice, Catherine
30
Prigent, Jean-Luc
30
Svensson, Göran
30
Guidolin, Massimo
29
Homburg, Christian
29
Kang, Sang Hoon
29
Auer, Benjamin R.
28
Martellini, Lionel
28
Tiwari, Aviral Kumar
28
Bruhn, Manfred
27
Herrmann, Andreas
27
Levy, Haim
27
Loureiro, Sandra Maria Correia
27
Lo, Andrew W.
26
Zhou, Guofu
26
Maurer, Raimond
25
Young, Virginia R.
25
Agnihotri, Raj
24
Bang, Nguyen
24
Hyun, Sunghyup Sean
24
Walsh, Gianfranco
24
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Journal of retailing
8
Journal of the Academy of Marketing Science
4
Journal of business research : JBR
2
Journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
MSI reports : working paper series
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
Journal of service research : JSR
1
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ECONIS (ZBW)
24
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24
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date (oldest first)
1
Customer experience
management
in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
4
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
5
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
6
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
7
Store manager-store performance relationship : a research note
Arnold, Todd J.
;
Grewal, Dhruv
;
Motyka, Scott
;
Kim, Namwoon
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 144-155
Persistent link: https://www.econbiz.de/10012102988
Saved in:
8
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
9
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
10
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
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