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~person:"Grewal, Dhruv"
~subject:"Beziehungsmarketing"
~subject:"Social Web"
~subject:"Vertrauen"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Beziehungsmarketing
Social Web
Vertrauen
Consumer behaviour
61
Konsumentenverhalten
61
Einzelhandel
23
Retail trade
23
Relationship marketing
14
Ladengestaltung
10
Store design
10
Preismanagement
9
Pricing strategy
9
Internet marketing
7
Online-Marketing
7
USA
7
United States
7
Dienstleistungsqualität
6
Service quality
6
Advertising effects
5
Emotion
5
Online retailing
5
Online-Handel
5
Preis
5
Price
5
Werbewirkung
5
Customer satisfaction
4
Einzelhandelspreis
4
Food retailing
4
Kundenzufriedenheit
4
Lebensmitteleinzelhandel
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Meta-Analyse
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Meta-analysis
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Retail price
4
Social web
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Theorie
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Brand management
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Cognition
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Grewal, Dhruv
Han, Heesup
45
Hollebeek, Linda D.
36
Mattila, Anna S.
32
Loureiro, Sandra Maria Correia
28
Bang, Nguyen
21
Dwivedi, Yogesh Kumar
20
Filieri, Raffaele
20
Kumar, V.
20
Prentice, Catherine
20
Rather, Raouf Ahmad
20
Verhoef, Peter C.
20
Klaus, Philipp
19
Balaji, M. S.
18
Flavián Blanco, Carlos
18
Khan, Imran
18
Quach, Sara
18
Gil Saura, Irene
17
Wong, IpKin Anthony
17
Ahn, Jiseon
16
Das, Gopal
16
Hyun, Sunghyup Sean
16
So, Kevin Kam Fung
16
Bilgihan, Anil
15
Japutra, Arnold
15
Kumar, Vikas
15
Rahman, Zillur
15
Rita, Paulo
15
Vrontis, Demetris
15
Walsh, Gianfranco
15
Evanschitzky, Heiner
14
Gustafsson, Anders
14
Ko, Eunju
14
Sesé, F. Javier
14
Tanford, Sarah
14
Thurasamy Ramayah
14
Veloutsou, Cleopatra
14
Herrmann, Andreas
13
Johnson, Lester W.
13
Karjaluoto, Heikki
13
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Journal of retailing
5
Journal of business research : JBR
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Customer relationship management in electronic markets
1
Handbook of research on customer engagement
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing research
1
MSI reports : working paper series
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ECONIS (ZBW)
17
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
3
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
Saved in:
4
Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
5
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
6
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
7
Frontline cyborgs at your service : how human enhancement technologies affect customer experiences in retail, sales, and service settings
Grewal, Dhruv
;
Kroschke, Mirja
;
Mende, Martin
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 9-25
Persistent link: https://www.econbiz.de/10012299803
Saved in:
8
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
9
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
10
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
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