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~person:"Griffith, David A."
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Search: subject:"Internationales Marketing"
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International marketing
18
Internationales Marketing
18
Advertising
3
Interkulturelles Management
3
International market entry
3
Internationaler Markteintritt
3
Market research
3
Marketing management
3
Marketingmanagement
3
Marktforschung
3
Multinationales Unternehmen
3
Standardisierung
3
Standardization
3
Strategic management
3
Strategisches Management
3
Transnational corporation
3
Werbung
3
Advertising effects
2
Cross-cultural management
2
Export
2
Werbewirkung
2
Adaptation/standardization
1
Ausländische Tochtergesellschaft
1
Betriebliche Wertschöpfung
1
Brand image
1
Brand management
1
Competitive advantage
1
Competitive intensity
1
Competitive strategy
1
Croatia
1
Cultural identity
1
Data quality
1
Datenqualität
1
Distribution channel
1
Foreign subsidiary
1
Forschung
1
Global marketing
1
History of economic thought
1
Immaterielle Güter
1
Innovation
1
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Article
16
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10
Aufsatz in Zeitschrift
10
Aufsatz im Buch
5
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5
Collection of articles of several authors
1
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1
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Language
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English
18
Author
All
Griffith, David A.
Czinkota, Michael R.
39
Kotabe, Masaaki
37
Ronkainen, Ilkka A.
32
Keegan, Warren J.
29
Douglas, Susan P.
27
Sander, Matthias
27
Meffert, Heribert
26
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Cateora, Philip R.
23
Berndt, Ralph
22
Diamantopoulos, Adamantios
22
Fantapié Altobelli, Claudia
22
Kaynak, Erdener
21
Mooij, Marieke K. de
21
Swoboda, Bernhard
21
Zentes, Joachim
21
Ghauri, Pervez N.
20
Usunier, Jean-Claude
19
Craig, C. S.
18
Jain, Subhash C.
18
Hollensen, Svend
17
Manrai, Ajay K.
17
Meissner, Hans Günther
17
Steenkamp, Jan-Benedict E. M.
17
Backhaus, Klaus
16
Leonidou, Leonidas C.
16
Paliwoda, Stanley J.
16
Sheth, Jagdish N.
16
Solberg, Carl Arthur
16
Voeth, Markus
16
Zou, Shaoming
16
Doole, Isobel
15
Helsen, Kristiaan
15
Johansson, Johny K.
15
Katsikeas, Constantine S.
15
Müller, Stefan
15
Schlegelmilch, Bodo B.
15
Sousa, Carlos M. P.
15
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Published in...
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Journal of international marketing
3
Handbook of research in international marketing
2
International marketing review
2
Edward Elgar E-Book Archive
1
Elgar original reference
1
Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
International business scholarship : AIB fellows on the first 50 years and beyond
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing ; Vol. 2
1
International marketing ; Vol. V
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of retailing
1
Journal of world business : JWB
1
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ECONIS (ZBW)
18
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1
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10
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18
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1
Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.
;
Dean, Tereza
;
Hoppner, Jessica J.
- In:
Journal of international marketing
29
(
2021
)
3
,
pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
Saved in:
2
The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.
;
Griffith, David A.
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
Saved in:
3
Looking back to move forward : a review of the evolution of research in international marketing channels
Hoppner, Jessica J.
;
Griffith, David A.
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 610-626
Persistent link: https://www.econbiz.de/10011422443
Saved in:
4
Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships
Griffith, David A.
;
Dimitrova, Boryana V.
- In:
Journal of international marketing
22
(
2014
)
3
,
pp. 50-67
Persistent link: https://www.econbiz.de/10010520892
Saved in:
5
Marketing process adaptation: antecedent afactors and new product performance implications in export markets
Griffith, David A.
;
Lee, Hannah S.
;
Yeo, Chang Seob
; …
- In:
International marketing review
31
(
2014
)
3
,
pp. 308-334
Persistent link: https://www.econbiz.de/10010375154
Saved in:
6
Change in international market strategy as a reaction to performance decline
Lages, Luis Filipe
;
Mata, José
;
Griffith, David A.
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2600-2611
Persistent link: https://www.econbiz.de/10010233138
Saved in:
7
Aligning strategic orientation with local market conditions : implications for subsidiary knowledge management
Griffith, David A.
;
Kiessling, Timothy
;
Dabić, Marina
- In:
International marketing review
29
(
2012
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10009661277
Saved in:
8
Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy
Lee, Hannah S.
;
Griffith, David A.
- In:
Interdisciplinary approaches to product design, …
,
(pp. 39-65)
.
2012
Persistent link: https://www.econbiz.de/10009626900
Saved in:
9
International marketing
Bello, Daniel C.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008778504
Saved in:
10
Resource-advantage theory : insights for global marketing strategy research
Griffith, David A.
;
Yeo, ChangSeob
- In:
Handbook of research in international marketing
,
(pp. 158-178)
.
2011
Persistent link: https://www.econbiz.de/10009385444
Saved in:
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