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~person:"Grohmann, Bianca"
~person:"Herrmann, Andreas"
~subject:"Brand management"
~subject:"Entscheidungstheorie"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Entscheidungstheorie
Consumer behaviour
66
Konsumentenverhalten
66
Brand image
12
Markenführung
12
Markenimage
12
Brand
11
Markenartikel
11
Beziehungsmarketing
9
Relationship marketing
9
Product design
8
Produktgestaltung
8
Deutschland
7
Germany
7
Automotive industry
6
Kfz-Industrie
6
Mass Customization
6
Mass customization
6
Preismanagement
6
Pricing strategy
6
Theorie
6
Theory
6
Decision theory
5
Innovation
5
Automotive market
4
Corporate Social Responsibility
4
Corporate social responsibility
4
Emotion
4
Experiment
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Kfz-Markt
4
Kraftfahrzeug
4
Motor vehicle
4
Advertising effects
3
Business ethics
3
Causality analysis
3
Kausalanalyse
3
Ladengestaltung
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Market research
3
Marketing management
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Article
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Aufsatz in Zeitschrift
Article in journal
17
Aufsatz im Buch
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Graue Literatur
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Language
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English
13
German
4
Author
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Grohmann, Bianca
Herrmann, Andreas
Loureiro, Sandra Maria Correia
30
Phau, Ian
26
Han, Heesup
24
Ko, Eunju
23
Sarkar, Abhigyan
23
Melewar, T. C.
21
Bang, Nguyen
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Hollebeek, Linda D.
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
17
Veloutsou, Cleopatra
16
Khan, Imran
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Kunkel, Thilo
13
Ahn, Jiseon
12
Casidy, Riza
12
Gierl, Heribert
12
Park, Jungkun
12
Paul, Justin
12
Rahman, Zillur
12
Romaniuk, Jenni
12
Sreejesh, S.
12
Vrontis, Demetris
12
Bagozzi, Richard P.
11
Christodoulides, George
11
Johnson, Lester W.
11
Rather, Raouf Ahmad
11
Septianto, Felix
11
Sung, Yongjun
11
Swoboda, Bernhard
11
Augusto, Mário Gomes
10
Dwivedi, Abhishek
10
Gilal, Faheem Gul
10
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European journal of marketing : EJM
3
Journal of the Academy of Marketing Science
2
The journal of brand management : an international journal
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Journal of business economics : JBE
1
Journal of business ethics : JOBE
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Psychology & marketing
1
Review of managerial science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The journal of asset management
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
17
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1
When goliaths win and davids lose : the moderating role of perceived risk in brand biography effects
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10012796056
Saved in:
2
The influence of passion/determination and external disadvantage on consumer responses to brand biographies
Nguyen, Thanh-Thao
;
Grohmann, Bianca
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 452-465
Persistent link: https://www.econbiz.de/10012298816
Saved in:
3
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
4
Does brand authenticity alleviate the effect of brand scandals?
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011885018
Saved in:
5
Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel
;
Schlager, Tobias
;
Sprott, David E.
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
Saved in:
6
The brand authenticity effect : situational and individual-level moderators
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 602-620
Persistent link: https://www.econbiz.de/10011574475
Saved in:
7
Brand social responsibility : conceptualization, measurement, and outcomes
Grohmann, Bianca
;
Bodur, H. Onur
- In:
Journal of business ethics : JOBE
131
(
2015
)
2
,
pp. 375-399
Persistent link: https://www.econbiz.de/10011393260
Saved in:
8
The effect of brand design on brand gender perceptions and brand preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
9
Consonants in brand names influence brand gender perceptions
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10010519627
Saved in:
10
Can good news be bad? : the role of brand communication strategy and brand commitment in the announcement of product improvements
Guèvremont, Amélie
;
Grohmann, Bianca
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 352-365
Persistent link: https://www.econbiz.de/10010423016
Saved in:
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