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~person:"Guercini, Simone"
~subject:"Fashion"
~subject:"Internationale Beschaffung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Marktinformation"
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Fashion
Internationale Beschaffung
Mode
9
Italien
6
Italy
6
Textile distribution
4
Textilhandel
4
Business network
3
Unternehmensnetzwerk
3
Bekleidungsindustrie
2
Brand management
2
Business model
2
Business start-up
2
China
2
Clothing industry
2
Consumer behaviour
2
Entrepreneurship
2
Entrepreneurship approach
2
Fashion industry
2
Geschäftsmodell
2
Globalisierung
2
Globalization
2
International market entry
2
Internationaler Markteintritt
2
KMU
2
Konsumentenverhalten
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
SME
2
Unternehmensgründung
2
1992-2012
1
Beschaffung
1
Beziehungsmarketing
1
Brand associations
1
Brand image
1
Business marketing
1
Business-to-business
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1
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Aufsatz in Zeitschrift
Marktinformation
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10
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3
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10
Author
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Guercini, Simone
Choi, Tsan-Ming
34
Ko, Eunju
29
Shen, Bin
10
Kim, Kyung Hoon
9
Khare, Arpita
8
Madsen, Dag Øivind
8
Merlo, Elisabetta
8
Perry, Patsy
8
Vignali, Gianpaolo
8
Workman, Jane E.
8
Jain, Sheetal
7
Jin, Byoungho
7
McCormick, Helen
7
Atik, Deniz
6
Godart, Frédéric C.
6
Kim, Sang Jin
6
Loureiro, Sandra Maria Correia
6
McColl, Julie
6
Moore, Christopher M.
6
Phau, Ian
6
Runfola, Andrea
6
Suha Fouad Salem
6
Caniato, Federico
5
Caridi, Maria
5
Choo, Ho Jung
5
Chun, Eunha
5
Ertekin, Zeynep Ozdamar
5
Fiore, Ann Marie
5
Gwozdz, Wencke
5
Henninger, Claudia E.
5
Karaosman, Hakan
5
Kautish, Pradeep
5
Kim, HaeJung
5
Lee, Seung-Hee
5
Lee, Yuri
5
Macchion, Laura
5
Moore, Christopher
5
Ozuem, Wilson
5
Ryding, Daniella
5
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of fashion marketing and management
2
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of business research : JBR
1
Journal of global fashion marketing : JGfM
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
10
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10
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1
Sustainability in
fashion
and luxury marketing : results, paradoxes and potentialities
Akrout, Houcine
;
Guercini, Simone
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
2
,
pp. 91-100
Persistent link: https://www.econbiz.de/10013270688
Saved in:
2
Relationship resilience and exogenous events : the role of relational dynamics
Runfola, Andrea
;
Milanesi, Matilde
;
Guercini, Simone
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 146-153
Persistent link: https://www.econbiz.de/10014282243
Saved in:
3
How western marketers respond to the new middle class in emerging market cities : the case of Italian
fashion
marketers
Guercini, Simone
;
Runfola, Andrea
;
Lambertides, Neophytos
- In:
International business review : the official journal of …
25
(
2016
)
3
,
pp. 691-702
Persistent link: https://www.econbiz.de/10011488308
Saved in:
4
Conviviality behavior in entrepreneurial communities and business networks
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 770-776
Persistent link: https://www.econbiz.de/10011436262
Saved in:
5
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
6
Fast
fashion
companies coping with internationalization : driving the change or changing the model?
Runfola, Andrea
;
Guercini, Simone
- In:
Journal of fashion marketing and management
17
(
2013
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10009771279
Saved in:
7
Extreme luxury
fashion
: business model and internationalization process
Guercini, Simone
;
Milanesi, Matilde
- In:
International marketing review
34
(
2017
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011709227
Saved in:
8
Cognitive source and clothing retail : some results from an empirical research in the Italian
fashion
market
Guercini, Simone
;
Ranfagni, Silvia
- In:
Journal of fashion marketing and management
11
(
2007
)
3
,
pp. 398-412
Persistent link: https://www.econbiz.de/10003507335
Saved in:
9
A strategic supply chain approach : consortium marketing in the Italian leatherwear industry
Guercini, Simone
;
Woodside, Arch G.
- In:
Marketing intelligence & planning
30
(
2012
)
7
,
pp. 700-716
Persistent link: https://www.econbiz.de/10009671115
Saved in:
10
The integration between marketing and purchasing in the traceability process
Guercini, Simone
;
Runfola, Andrea
- In:
Industrial marketing management : the international …
38
(
2009
)
8
,
pp. 883-891
Persistent link: https://www.econbiz.de/10003924777
Saved in:
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