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~person:"Gupta, Suraksha"
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Search: subject:"Markenführung"
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Brand management
27
Markenführung
27
Brand image
12
Markenimage
12
Brand
9
Markenartikel
9
Consumer behaviour
7
Konsumentenverhalten
7
Beziehungsmarketing
4
Corporate reputation
4
Firmenimage
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
B-to-B-Marketing
3
Brand architecture
3
Business-to-business marketing
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Lieferantenmanagement
3
Markenarchitektur
3
Supplier relationship management
3
Brand value
2
Branding
2
Competition
2
Complexity theory
2
Corporate culture
2
Customer integration
2
Distribution
2
Einzelhandel
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Emerging economies
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Globalization
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Innovation
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2
Innovation management
2
Innovationsakzeptanz
2
Innovationsmanagement
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Kundenintegration
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English
29
Author
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Gupta, Suraksha
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
98
Melewar, T. C.
76
Meffert, Heribert
66
Tomczak, Torsten
64
Huber, Frank
61
Keller, Kevin Lane
59
Bruhn, Manfred
57
Kleinaltenkamp, Michael
51
Ahlert, Dieter
48
Balmer, John M. T.
45
De Chernatony, Leslie
44
Backhaus, Klaus
43
Wiedmann, Klaus-Peter
41
Schmidt, Holger J.
40
Bang, Nguyen
38
Kernstock, Joachim
38
Loureiro, Sandra Maria Correia
38
Bauer, Hans H.
37
Merrilees, Bill
37
Phau, Ian
37
Foroudi, Pantea
34
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Christodoulides, George
31
Herrmann, Andreas
30
Guzman, Francisco
29
Romaniuk, Jenni
29
Strebinger, Andreas
28
Cova, Bernard
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Vrontis, Demetris
27
Woodside, Arch G.
27
Kreutzer, Ralf T.
26
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Journal of business research : JBR
9
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of world business : JWB
2
Qualitative market research : an international journal
2
Thunderbird international business review
2
Corporate reputation review : an international journal
1
EuroMed journal of business
1
International studies of management and organization
1
Journal of general management
1
Routledge studies in marketing
1
Technological forecasting & social change : an international journal
1
The Routledge companion to contemporary brand management
1
The journal of business & industrial marketing
1
Working paper / Indian Institute of Management, Ahmedabad
1
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ECONIS (ZBW)
29
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1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
2
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
3
Integrating machine learning, modularity and supply chain integration for Branding 4.0
Yan, Ye
;
Gupta, Suraksha
;
Licsandru, Tana Cristina
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 136-149
Persistent link: https://www.econbiz.de/10013326934
Saved in:
4
Eco-innovation for environment and waste prevention
Sumrin, Samina
;
Gupta, Suraksha
;
Asaad, Yousra
;
Wang, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 627-639
Persistent link: https://www.econbiz.de/10012420453
Saved in:
5
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
6
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
7
Nations as brands : cinema's place in the branding role
Gupta, Shashwat
;
Foroudi, Mohammad Mahdi
;
Väätänen, Juha
- In:
Journal of business research : JBR
116
(
2020
),
pp. 721-733
Persistent link: https://www.econbiz.de/10012257675
Saved in:
8
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
9
Role of big data and social media analytics for business to business sustainability : a participatory web context
Sivarajah, Uthayasankar
;
Irani, Zahir
;
Gupta, Suraksha
; …
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 163-179
Persistent link: https://www.econbiz.de/10012212455
Saved in:
10
A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Saved in:
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