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~person:"Gupta, Suraksha"
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Search: subject_exact:"Consumer preferences"
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Consumer behaviour
15
Konsumentenverhalten
15
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
Beziehungsmarketing
5
Brand
5
Markenartikel
5
Relationship marketing
5
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3
Loyalty
3
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2
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2
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English
15
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Gupta, Suraksha
Han, Heesup
115
Belk, Russell W.
113
Mattila, Anna S.
97
Grunert, Klaus G.
96
Huber, Frank
87
Lusk, Jayson L.
85
Phau, Ian
85
Bauer, Hans H.
79
Gierl, Heribert
79
Herrmann, Andreas
78
Wiedmann, Klaus-Peter
78
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
63
Wansink, Brian
63
Agarwal, Sumit
62
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Laroche, Michel
55
Chintagunta, Pradeep K.
54
Pelsmacker, Patrick de
54
Warlop, Luk
53
Thøgersen, John
52
Walsh, Gianfranco
52
Bronnenberg, Bart J.
51
Gröppel-Klein, Andrea
50
Hollebeek, Linda D.
50
Krishna, Aradhna
50
Rajagopal
50
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Journal of business research : JBR
7
Technological forecasting & social change : an international journal
2
Building corporate identity, image and reputation in the digital era
1
Corporate reputation review : an international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing
1
Qualitative market research : an international journal
1
Working paper / Indian Institute of Management, Ahmedabad
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ECONIS (ZBW)
15
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15
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1
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
Saved in:
2
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
Saved in:
3
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
4
Digital consumption and socio-normative vulnerability
Kanungo, Rama Prasad
;
Gupta, Suraksha
;
Patel, Parth
; …
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-22
Persistent link: https://www.econbiz.de/10013449178
Saved in:
5
How dispersive opinions affect consumer decisions : endowment effect guides attributional inferences
Xie, Guangming
;
Lü, Kevin
;
Gupta, Suraksha
;
Jiang, Yushi
; …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 621-638
Persistent link: https://www.econbiz.de/10013270700
Saved in:
6
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
7
A review of e-mass customization as a branding strategy
Yan, Ye
;
Gupta, Suraksha
;
Schoefer, Klaus
;
Licsandru, Tana
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 215-223
Persistent link: https://www.econbiz.de/10012296209
Saved in:
8
Far apart yet close by : social media and acculturation among international students in the UK
Yu, Qionglei
;
Foroudi, Pantea
;
Gupta, Suraksha
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012134617
Saved in:
9
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
10
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
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