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~person:"Gustafsson, Anders"
~subject:"Einzelhandel"
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Einzelhandel
Beziehungsmarketing
23
Relationship marketing
23
Consumer behaviour
14
Konsumentenverhalten
14
Customer satisfaction
13
Kundenzufriedenheit
13
Dienstleistungsqualität
11
Service quality
11
Customer service
7
Kundenservice
7
Customer experience
6
Dienstleistung
5
Services
5
Dienstleistungssektor
4
Innovation
4
Retail trade
4
Service industry
4
Brand management
3
Emotion
3
Markenführung
3
Schweden
3
Service
3
Service encounters
3
Sweden
3
Brand
2
Corporate Social Responsibility
2
Corporate social responsibility
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Deutschland
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Dienstleistungsmanagement
2
Experience
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Germany
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Kundenbindung
2
Kundenmanagement
2
Product management
2
Produktmanagement
2
Service innovation
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Service management
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Telecommunications industry
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Telekommunikationssektor
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Gustafsson, Anders
Gil Saura, Irene
15
Grewal, Dhruv
13
Schramm-Klein, Hanna
12
Das, Gopal
9
Bijmolt, Tammo H. A.
8
Bang, Nguyen
7
Ritschel, Falk
7
Chen, Jing
6
Frasquet Deltoro, Marta
6
Ieva, Marco
6
Kumar, V.
6
Köhler, Sven
6
Lombart, Cindy
6
Neslin, Scott A.
6
Pantano, Eleonora
6
Rubio Benito, Natalia
6
Steinmann, Sascha
6
Berenguer Contrí, Gloria
5
Breugelmans, Els
5
Devaraj, K.
5
Hübner, Alexander
5
Khare, Arpita
5
Louis, Didier
5
Molinillo, Sebastian
5
Riekhof, Hans-Christian
5
Roggeveen, Anne L.
5
Ruiz-Molina, Maria-Eugenia
5
Ruiz-Molina, María-Eugenia
5
Sequeira, A. H.
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Shenoy, Seema
5
Sheth, Jagdish N.
5
Soni, Pavleen
5
Wagner, Gerhard
5
Ziliani, Cristina
5
Al-Nabhani, Khalid
4
Bhardwaj, Renu
4
Chebat, Jean-Charles
4
Dabija, Dan-Cristian
4
Gao, Fei
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
4
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1
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
2
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
3
How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
Saved in:
4
Creating brand engagement through in-store gamified customer experiences
Högberg, Johan
;
Olsson Ramberg, Marcus
;
Gustafsson, Anders
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
Saved in:
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