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~person:"Guzman, Francisco"
~person:"Han, Heesup"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Wong, IpKin Anthony"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Corporate Social Responsibility"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
Corporate Social Responsibility
E-commerce
Service quality
Consumer behaviour
326
Konsumentenverhalten
326
Customer satisfaction
104
Kundenzufriedenheit
104
Beziehungsmarketing
98
Relationship marketing
98
Dienstleistungsqualität
70
Markenführung
64
Markenimage
58
Hotel industry
56
Hotellerie
56
Emotion
39
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35
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35
Brand
33
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33
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27
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25
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25
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Satisfaction
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156
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158
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Guzman, Francisco
Han, Heesup
Mattila, Anna S.
Paul, Justin
Wong, IpKin Anthony
Loureiro, Sandra Maria Correia
35
Phau, Ian
33
Hollebeek, Linda D.
30
Diamantopoulos, Adamantios
28
Bang, Nguyen
26
Ko, Eunju
25
Sarkar, Abhigyan
25
Melewar, T. C.
23
Prentice, Catherine
23
Sreejesh, S.
23
Japutra, Arnold
22
Jang, Soocheong
21
Khan, Imran
21
Rahman, Zillur
21
Ahn, Jiseon
20
Dwivedi, Yogesh Kumar
19
Hanks, Lydia
19
Hyun, Sunghyup Sean
19
Veloutsou, Cleopatra
19
Balaji, M. S.
18
Park, Jungkun
18
Sarkar, Juhi Gahlot
18
Vrontis, Demetris
18
Fatma, Mobin
17
Line, Nathaniel D.
17
Valette-Florence, Pierre
17
Bilgihan, Anil
16
Fetscherin, Marc
16
Gierl, Heribert
16
Johnson, Lester W.
16
Pelsmacker, Patrick de
16
Quach, Sara
16
Rather, Raouf Ahmad
16
Wu, Luorong
16
Das, Gopal
15
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International journal of hospitality management
25
Journal of travel and tourism marketing
20
Journal of business research : JBR
15
International journal of contemporary hospitality management
12
Journal of retailing and consumer services
10
The journal of product & brand management
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of hospitality marketing & management
8
The journal of services marketing
6
Journal of vacation marketing
3
Cornell hospitality quarterly : CQ
2
International journal of consumer studies
2
International marketing review
2
Journal of service management
2
Journal of service research
2
Services marketing quarterly
2
The journal of consumer marketing
2
Tourism and hospitality research : the surrey quarterly review
2
Tourism management : research, policies, practice
2
Tourism management perspectives : TMP
2
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
European journal of marketing : EJM
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of physical distribution and logistics management
1
Journal of Contemporary Issues in Business and Government
1
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
158
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1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
3
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
4
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
5
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
6
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
7
From screen to service : how corporate social responsibility messages on social media shape hotel consumer advocacy
Ahmad, Naveed
;
Ahmad, Aqeel
;
Lewandowska, Anna
;
Han, Heesup
- In:
Journal of hospitality marketing & management
33
(
2024
)
3
,
pp. 384-413
Persistent link: https://www.econbiz.de/10014511811
Saved in:
8
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
9
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
10
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
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