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~person:"Guzman, Francisco"
~person:"Japutra, Arnold"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Search: subject:"branding"
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Brand management
45
Markenführung
45
Brand image
40
Markenimage
40
Consumer behaviour
38
Konsumentenverhalten
38
Brand
25
Markenartikel
25
Beziehungsmarketing
20
Relationship marketing
20
Brand equity
7
Personality psychology
7
Persönlichkeitspsychologie
7
Brand loyalty
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Designation of origin
6
Herkunftsbezeichnung
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Advertising effects
5
Customer satisfaction
5
International marketing
5
Internationales Marketing
5
Internet marketing
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Kundenzufriedenheit
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Online-Marketing
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Werbewirkung
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Advertising
4
Brand attachment
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Markentreue
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Social web
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Werbung
4
Brand authenticity
3
Brand experience
3
Brand love
3
Brand personality
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Branding
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Guzman, Francisco
Japutra, Arnold
Melewar, T. C.
62
Burmann, Christoph
47
Merrilees, Bill
38
Bang, Nguyen
37
Loureiro, Sandra Maria Correia
36
Balmer, John M. T.
33
Phau, Ian
31
Baumgarth, Carsten
29
Gupta, Suraksha
28
Christodoulides, George
26
Keller, Kevin Lane
26
De Chernatony, Leslie
25
Foroudi, Pantea
25
Ko, Eunju
25
Diamantopoulos, Adamantios
24
Esch, Franz-Rudolf
24
Han, Heesup
24
King, Ceridwyn
24
Veloutsou, Cleopatra
24
Sarkar, Abhigyan
23
Vrontis, Demetris
23
Khan, Imran
22
Romaniuk, Jenni
22
Rahman, Zillur
21
Iglesias, Oriol
20
Kunkel, Thilo
20
Pitt, Leyland F.
20
Abratt, Russell
19
Hollebeek, Linda D.
19
Miller, Dale
19
Peitz, Martin
19
Roper, Stuart
19
Fetscherin, Marc
18
Paul, Justin
18
Swoboda, Bernhard
18
Valette-Florence, Pierre
18
Wiedmann, Klaus-Peter
18
Bruhn, Manfred
17
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The journal of product & brand management
11
Journal of business research : JBR
9
International marketing review
4
Journal of retailing and consumer services
4
The journal of brand management : an international journal
4
Journal of strategic marketing
3
The journal of consumer marketing
2
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
European journal of marketing
1
European journal of marketing : EJM
1
International journal of market research
1
Journal of international marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
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The marketing review
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
47
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1
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
2
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
3
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
4
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
5
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
Saved in:
6
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
7
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
8
Perceived injustice and brand love : the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
Ahmad, Fayez
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 849-862
Persistent link: https://www.econbiz.de/10014315453
Saved in:
9
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
10
Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit
;
Gaganpreet Singh
;
Japutra, Arnold
;
Javed, …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
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