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~person:"Guzman, Francisco"
~person:"Klaus, Philipp"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Wong, IpKin Anthony"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Brand management"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Beziehungsmarketing
Brand image
Brand management
E-commerce
Service quality
Consumer behaviour
242
Konsumentenverhalten
242
Relationship marketing
78
Customer satisfaction
62
Kundenzufriedenheit
62
Dienstleistungsqualität
52
Markenführung
43
Markenimage
39
Brand
25
Markenartikel
25
Corporate Social Responsibility
21
Corporate social responsibility
21
Gastronomie
21
Restaurant industry
21
Emotion
20
Luxury goods
20
Luxusgüter
20
Beschwerdemanagement
19
Complaint management
19
Einzelhandel
19
Internet marketing
19
Online-Marketing
19
Retail trade
19
Hotel industry
18
Hotellerie
18
Online retailing
17
Online-Handel
17
Viral marketing
16
Virales Marketing
16
Customer experience
15
Experiment
14
Social Web
11
Social web
11
Bibliometrics
10
Bibliometrie
10
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Article
131
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Article in journal
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Aufsatz in Zeitschrift
133
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1
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133
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Guzman, Francisco
Klaus, Philipp
Mattila, Anna S.
Paul, Justin
Wong, IpKin Anthony
Han, Heesup
69
Hollebeek, Linda D.
36
Phau, Ian
36
Loureiro, Sandra Maria Correia
35
Bang, Nguyen
34
Diamantopoulos, Adamantios
28
Prentice, Catherine
27
Ko, Eunju
26
Melewar, T. C.
25
Sarkar, Abhigyan
25
Ahn, Jiseon
24
Sreejesh, S.
24
Hyun, Sunghyup Sean
23
Jang, Soocheong
22
Japutra, Arnold
22
Kumar, V.
22
Dwivedi, Yogesh Kumar
21
Grewal, Dhruv
21
Verhoef, Peter C.
21
Walsh, Gianfranco
21
Balaji, M. S.
20
Das, Gopal
20
Khan, Imran
20
Park, Jungkun
20
Rather, Raouf Ahmad
20
Vrontis, Demetris
20
Hanks, Lydia
19
Line, Nathaniel D.
19
Veloutsou, Cleopatra
19
Bilgihan, Anil
18
Quach, Sara
18
Sarkar, Juhi Gahlot
18
Schramm-Klein, Hanna
18
So, Kevin Kam Fung
18
Casidy, Riza
17
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Journal of business research : JBR
16
Journal of retailing and consumer services
15
International journal of hospitality management
14
The journal of services marketing
14
The journal of product & brand management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
International journal of contemporary hospitality management
6
Journal of travel and tourism marketing
5
Journal of hospitality marketing & management
3
Journal of service research
3
International journal of consumer studies
2
International journal of market research
2
International marketing review
2
Journal of service management
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Services marketing quarterly
2
The journal of consumer marketing
2
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
Cornell hospitality quarterly : CQ
1
European journal of marketing
1
European journal of marketing : EJM
1
European management journal
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
133
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133
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1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
3
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
5
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
6
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
7
Axiology of tourism shopping : a cross-level investigation of value-in-the-experience (VALEX)
Wong, IpKin Anthony
;
Huang, GuoQiong Ivanka
;
Li, Zhuo
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 549-563
Persistent link: https://www.econbiz.de/10014633611
Saved in:
8
Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun
;
Paul, Justin
- In:
Technovation : the international journal of …
120
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
Saved in:
9
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
10
Service attribute prioritization based on the marginal utility of attribute performance
Pan, Mengqiang
;
Li, Nao
;
Law, Chun Hung Roberts
;
Huang, …
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440006
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