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~person:"Guzman, Francisco"
~person:"Mattila, Anna S."
~person:"Paul, Justin"
~person:"Veloutsou, Cleopatra"
~person:"Wong, IpKin Anthony"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Corporate Social Responsibility"
~subject:"E-commerce"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
Corporate Social Responsibility
E-commerce
Service quality
Consumer behaviour
232
Konsumentenverhalten
232
Beziehungsmarketing
69
Relationship marketing
69
Markenführung
55
Customer satisfaction
51
Kundenzufriedenheit
51
Markenimage
50
Dienstleistungsqualität
40
Brand
31
Markenartikel
31
Corporate social responsibility
21
Gastronomie
21
Restaurant industry
21
Beschwerdemanagement
19
Complaint management
19
Emotion
19
Social Web
19
Social web
19
Hotel industry
18
Hotellerie
18
Internet marketing
18
Online-Marketing
18
Viral marketing
16
Virales Marketing
16
Online retailing
15
Online-Handel
15
Einzelhandel
13
Luxury goods
13
Luxusgüter
13
Retail trade
13
Experiment
12
Brand equity
11
Personality psychology
11
Persönlichkeitspsychologie
11
Bibliometrics
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Article
116
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Aufsatz in Zeitschrift
118
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English
118
Author
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Guzman, Francisco
Mattila, Anna S.
Paul, Justin
Veloutsou, Cleopatra
Wong, IpKin Anthony
Han, Heesup
56
Loureiro, Sandra Maria Correia
35
Phau, Ian
33
Hollebeek, Linda D.
30
Diamantopoulos, Adamantios
28
Bang, Nguyen
26
Ko, Eunju
25
Sarkar, Abhigyan
25
Melewar, T. C.
23
Prentice, Catherine
23
Sreejesh, S.
23
Japutra, Arnold
22
Jang, Soocheong
21
Khan, Imran
21
Rahman, Zillur
21
Ahn, Jiseon
20
Dwivedi, Yogesh Kumar
19
Hanks, Lydia
19
Hyun, Sunghyup Sean
19
Balaji, M. S.
18
Sarkar, Juhi Gahlot
18
Vrontis, Demetris
18
Fatma, Mobin
17
Line, Nathaniel D.
17
Park, Jungkun
17
Valette-Florence, Pierre
17
Bilgihan, Anil
16
Fetscherin, Marc
16
Gierl, Heribert
16
Johnson, Lester W.
16
Lee, Seonjeong
16
Pelsmacker, Patrick de
16
Quach, Sara
16
Rather, Raouf Ahmad
16
Wu, Luorong
16
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Journal of business research : JBR
24
International journal of hospitality management
11
The journal of product & brand management
11
Journal of retailing and consumer services
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
International journal of contemporary hospitality management
6
The journal of services marketing
6
Journal of hospitality marketing & management
4
International marketing review
3
The journal of consumer marketing
3
Cornell hospitality quarterly : CQ
2
International business review : the official journal of the European International Business Academy
2
International journal of consumer studies
2
Journal of service management
2
Journal of service research
2
Journal of travel and tourism marketing
2
Services marketing quarterly
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
Business strategy and the environment
1
European journal of marketing : EJM
1
European management journal
1
European management review : EMR
1
Journal of business ethics : JOBE
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of vacation marketing
1
Marketing theory
1
Psychology & marketing
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The Cornell hospitality quarterly
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
118
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118
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1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
3
The role of sensory marketing and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
4
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
5
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
6
Axiology of tourism shopping : a cross-level investigation of value-in-the-experience (VALEX)
Wong, IpKin Anthony
;
Huang, GuoQiong Ivanka
;
Li, Zhuo
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 549-563
Persistent link: https://www.econbiz.de/10014633611
Saved in:
7
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
8
The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
9
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
10
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
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